Tracy Strelser Federal IT Marketing & Sales Professional

SUMMARY

I am a skilled innovator, award-winning sales representative, and highly experienced marketing professional. My desire to deeply understand my product, combined with my insatiable curiosity and fierce tenacity, result in creative marketing campaigns that not only fulfill current business plans but result in the creation of new business development opportunities.

SELECTED HIGHLIGHTS & ACCOMPLISHMENTS

Workgroup Computing at GTSI

Nominated for the GTSI Award of Excellence. Promoted annually.

  • Managed a $25M account portfolio of Lotus Notes networking and workgroup computing manufacturers and service providers.
  • Securing GSA schedules for 34 Lotus Notes support services providers.
  • Managing MDF and marketing campaigns, including collateral, print advertising, direct mail, TV interviews, videos, sales tools, partner catalogs, and product demonstrations.
  • Developed a $200,000 Ten Year Software Anniversary campaign.
  • Project leader for company-wide implementation of Lotus Notes, which entailed among other duties developing a Lotus Notes training program for 200 technical and sales employees.
"I am pleased to inform you that your peers have nominated you as a candidate for the GTSI Award of Excellence. You are among a select group of individuals demonstrating excellence in service, communication, teamwork and leadership within the organization." --R.M. Rickenbach, CEO GTSI
Database Software Sales at Oracle

My accomplishments as a sales representative at Oracle resulted in promotion and responsibility for special projects that combined product sales and marketing.

  • Provided inside and outside sales support for Oracle’s trailblazing $43M ten-year term software and support site license deal with the U.S. Air Force.
  • Achieved 100% of revenue goals for all quota years, resulting in several “Achievers Club” trips.
  • Researched licensing and interfaced with quality and control group to draft and edit GSA licensing terms and conditions.
  • Special projects included developing a website to manage licensing questions and overall contract terms and conditions, and conducting cyber seminars to cover the same.
  • Supported the Group VP of DoD operations in developing the Oracle Defense Operations Business Plan for FY 2002, including conducting meetings and collecting information for individual businesses units that rolled up to five Vice Presidents, four Directors and seven Business Development Managers.
  • Responsible for coordinating the development and assisted ghostwriting two featured white papers in CROSSTALK: The Journal of Defense Software Engineering for two Oracle Federal SVPs.
"Tracy has worked with me on numerous projects over the last twelve months, and I have found that she is a very responsible. hard working person. The tasks involved sales and marketing presentations for microcomputer applications to include spreadsheet, business graphics and word processing. Her continued efforts to learn features of the software and her ability to demonstrate these features effectively led to many sales' successes. Her interpersonal skills are very good; she has that special ability to listen, diagnose, and respond intelligently when resolving problems. I recommend her highly for a sales/marketing position. She is a quick study and be called upon to assist at any time." --Patrick Bolger, Lotus Development Corporation
GENERAL MARKETING EXPERIENCE

Held various positions in Marketing Communications, Channel Marketing, Product Marketing and New Business Development. Responsibilities have included:

  • Managing a $5M account portfolio of eight resellers.
  • Signing five new resellers.
  • Creating sales training tools, incentive programs, telemarketing scripts, and co-op programs.
  • Supervising a $750,000 comprehensive marketing budget to support a $12M federal sales quota.
  • Managing production of a $150,000 Corporate Annual Report.
  • Developing business plans and marketing programs for introducing workgroup computing, video tele-conferencing and document imaging products to the federal marketplace.
  • Running a $45,000 company branding exercise for professional services and big data solutions.
  • Producing annual $1.5M corporate MarCom budget, including collateral, print advertising, direct mail, TV interviews, videos, sales tools, partner catalogs, and product demonstrations.
  • Managing third-party design firms, ad agencies, print shops, direct mail houses, and writers.
  • Running a $150,000 new corporate image campaign, which included a new logo, product repackaging, new collateral materials, stationary systems, and trade show booth signage.
  • Managing a variety of top software, hardware, and peripheral accounts for the largest federal reseller, to include writing product packaging and collateral copy for new product introductions.
  • Writing press releases, marketing papers, and weekly company-wide newsletter.
  • Developing strategies for new business opportunities in the government marketplace.
  • Managing and curating social media initiatives, radio interviews and industry events.
WORK HISTORY
  • AlphaSix. Sterling, VA Marketing Development 2016 - Present
  • Billy Casper Golf. Reston & Ashburn, VA Golf Courses Marketing, Administrative, Sales & Customer Support 2012 - Present (Currently weekends only.)
  • Blogger, P.E.E.L. McLean, VA Parents Education Enlightenment League 2010 - 2012
  • St. John’s Catholic Church. McLean, VA Volunteer CCD Teacher 2005 - 2010
  • Oracle Corporation. Reston, VA End User Sales 1997 - 2003
  • Advertising Consultant. Leesburg, VA Advice Unlimited, Mouncey Ferguson & Associates 1996 - 1997
  • Delrina/Jetform. Falls Church, VA Product Marketing and Marketing Communications 1995 - 1996
  • GTSI (Unicom). Chantilly, VA Marketing and New Business Development (Lotus Notes) 1988-91 & 1993-95
  • Central Point, Piiceon, LapPaq. Alexandria, VA Channel Sales and Marketing 1991 - 1993
TECHNOLOGY

● Microsoft Office Suite

● Company pages for Twitter, LinkedIn, YouTube & Facebook

● Hootsuite, a dashboard for social media management

● Canva, Ripl, SparkPost for social media graphics

● Crowdfire, a Twitter account builder

● Feedly, a content curation tool

● Hashtagify, a hashtag research tool

● Adobe Creative Cloud: Photoshop, InDesign, Premier Pro (Beginner Level)

● iMovie, SquareSpace, SharePoint

EDUCATION

James Madison University, VA - Bachelor of Arts in Journalism, English Minor

Created By
Tracy Strelser
Appreciate

Credits:

Created with images by Dentsu London - "Collaboration" • Detlef La Grand - "WOIDnetworkachtergrond" • herrarbyn - "The Road to Database Technology" • stoneysteiner - "Collaboration" • giulia.forsythe - "Wikipedia" • Rosenfeld Media - "PE060: Chapter 8" • KamiPhuc - "Big data la gi" • tcctrain - "Wilson Hall at JMU"

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