Timber and Sons Wild Adventures was born that summer when the Sons led , among a handful of clients, two National Geographic Photographer friends of Sarah up the Ashnola Mountain Range to explore the untamed land they had spent years (or lifetime) hunting and fishing. The business plan was simple. Guide high end "glamping" tours to millionaires to see will country, bear, deer, elk, eagles, and moose in luxurious accommodations. The vision was to get paid to do what they love: be in the outdoors and tell their stories.
Preparations for the second year of guiding started in Fall 2016 with the launch of the Timber and Sons Website, Facebook, and Instagram account. Jamie visited LA to network his connections in Beverly Hills for 2017 trips. The instagram account grew to 8500 followers and created leads for trips solidified in Spring 2017. As the snow melted this spring Timber and Sons began to accumulate equipment and gear up for the summer season. The entire time Paul and Jamie have been looking for the perfect property to purchase to create a home base for their trips and begin to develop a resort for their high end clients. In April 2017 they found it and will stake their futures on that perfect property to develop into a glamping resort and ranch in the last wild country in Southern British Columbia.
Hunting deserves its own paragraph. Ingram Mountain is the last ultimate mule deer hunting location in BC. This is no exaggeration. A single hunt for one trophy mule deer could bring in as much as $50,000 from international clients. Jamie took one of the largest black bear in BC from the Boundary area Europeans would pay a $100,000 for. Paul is well connected to hundred year old hunting clubs in Europe who will pay top dollar for a trophy mule deer. This low volume trophy hunting will protect the deer population and fund the ranch as well as local economy. Timber & Sons is waiting to place an order for 3000 pheasants at $1 per bird from a local farmer to be released for pheasant drives. Pheasant hunts are popular in BC have huge returns per bird while driving package sales for the glamping and guiding.
The glamping tents will be built on timber decks to avoid zoning issues leaving 30 acres for development at a later date. The rest of the land will be used for agriculture: specifically goats, orchards, and pheasants. Having farm tax status will give us taxation advantages and access to generous agriculture grants and financing options starting with our initial loan for the property. There is a high demand for goats in the Osoyoos market as many of the local ranchers still struggle to sell cattle using in effective business strategies for modern agriculture. While the elevation is too high for grapes a distillery or brewery could be built in year two and allow us to sell liquor on the property to guests without a liquor license. Currently there is one well on the property, a creek running through it, and a couple of streams. There is a house and barn on the property generating $950/month.
Media & Marketing
Our plan to market the Glamping experience is through a combined social media plan. Original content drives viral marketing, twitter directs clicks towards your website, facebook shares video media, and instagram is for still images selling lifestyle. Timber & Sons will be working with local photographers to rapidly collect high quality still images to supply T&S with extensive images to be promoted on Instagram. TImber & Sons has been paying a contractor in Beverly Hills to run our Instagram account since Fall 2016 aimed at the LA and West Vancouver crowd. This account is bring attention across Canada, we recently booked our first set of clients from Ontario who hear about us through the social media grapevine.
We have two videographers lined up for late spring. Kharen Hill will be capturing video footage of bear in Boundary meadows to boost her portfolio and indirectly to share with her LA connections to promote our business. A local filmographer will create video material of the actual resort when it is up and marketable to provide video foot to drive viral BC marketing. Kharen will be working for free and receive our guiding services for guaranteed bear footage and the local filmographer (recently moved from Toronto) will work in exchange for the location of a secret fishing lake. (Timber & Sons are experts in bargaining).