The objective: reinforce the Twitter Mobile proposition with key clients and update them on the product launch of our MAP TAP and re-engagement beta.
The idea: EMEA flagship mobile event of the year, held in London. The content focused on the MAP product suite as well as our Niche offering. We also created an experiential area to ensure advertisers experienced Twitter as a powerful, innovative and rich platform (this consisted of a Tweet2DJ set, Moments Pods, a Niche demo area and a live drone broadcast via periscope).
The audience: 120 pure mobile players along with clients with a high portion of revenue coming from MAP. Over 40 clients were flown in from across EMEA to attend.