Apple MacBook Air 13" 128GB Alanna Jones

Main Features

The Apple MacBook Air 13" is a popular laptop which includes the following features;

  • 128GB storage
  • 8GB memory
  • 12 hour battery life
  • Silver
  • Black keyboard
  • Apple brand
  • 13 inch screen
  • Multi touch trackpad
Product Analysis

I researched competing products including the Microsoft Surface Book i5 128GB. While the reviews were generally positive they didn’t match the highly regarded Apple MacBook Air 13" 128GB reviews.

Images from https://www.jbhifi.com.au/computers-tablets/laptops/apple/apple-macbook-air-13-128gb/452749/ and https://www.jbhifi.com.au/computers-tablets/laptops/microsoft/microsoft-surface-book-i5-128gb-8gb-ram/885410/

Apple’s marketing and branding of their products provides the consumer with a sense that they are buying a quality product with a great user experience. Many Apple products are advertised in magazines, television adverts, and online. Although I am sure Microsoft laptops are well made and durable, as Apple has more advanced marketing strategies they attract more consumers to buy their products. Microsoft has tried hard to develop brand awareness but in the last year or two their marketing has decreased.

The Microsoft Surface Book i5 128GB is approximately $1000 more expensive than the Apple MacBook Air 13" 128GB and would be for someone with a larger budget for a laptop.

Where To Buy

I would purchase the Apple MacBook Air 13" laptop from Officeworks. I have made this decision as it is on sale and is $152 cheaper than buying it directly from the Apple Store. Officeworks has the options to deliver to your house for free on the next business day after purchase, click and collect in a selected Officworks store, or to buy in store. It also comes with a 12 month warranty which is the same time period as the Apple Store.

Payment Method

I would personally choose to get the Apple MacBook Air 13" laptop delivered to my house for and pay for it via credit card as it allows me to pay online.

Issue Resolution Flowchart
Information in flowchart gathered from https://www.officeworks.com.au/information/policies/return-policy and http://www.fairtrading.nsw.gov.au/ftw/Consumers/Consumer_guarantees_warranties_and_refunds/Proof_of_transaction.page? and http://www.fairtrading.nsw.gov.au/ftw/Consumers/Consumer_guarantees_warranties_and_refunds/Repairs_refunds_replacements.page?
Bibliography

References

"Apple Macbook Air 13" 128GB". Jbhifi.com.au. N.p., 2017. Web. 18 Mar. 2017.

"Apple MMGF2X/A Macbook Air 13" 128GB At The Good Guys". The Good Guys. N.p., 2017. Web. 18 Mar. 2017.

"Consumer_Guarantees_Warranties_And_Refunds". Fairtrading.nsw.gov.au. N.p., 2017. Web. 18 Mar. 2017.

laptop, Great, and Fast reliable. "Apple Macbook Air 13" 128GB". Harvey Norman Australia. N.p., 2017. Web. 18 Mar. 2017.

"Macbook Air". Apple (AU). N.p., 2017. Web. 18 Mar. 2017.

"Macbook Air 13" 1.6Ghz 128GB | Officeworks". Officeworks.com.au. N.p., 2017. Web. 18 Mar. 2017.

"Microsoft Surface Book I5 128GB". Harvey Norman Australia. N.p., 2017. Web. 18 Mar. 2017.

"Microsoft Surface Book I5 128GB (8GB RAM)". Jbhifi.com.au. N.p., 2017. Web. 18 Mar. 2017.

"Proof_Of_Transaction". Fairtrading.nsw.gov.au. N.p., 2017. Web. 18 Mar. 2017.

"Repairs_Refunds_Replacements". Fairtrading.nsw.gov.au. N.p., 2017. Web. 18 Mar. 2017.

"Return Policy". Officeworks.com.au. N.p., 2017. Web. 18 Mar. 2017.

"The Australian Consumer Law – Australian Consumer Law". Consumerlaw.gov.au. N.p., 2017. Web. 18 Mar. 2017.

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