ATTENTION GRABBING OPPORTUNITY
This is the one of the few Super Bowl parties week that promotes something other than excess. It's the only party celebrating inclusion.
At the party activate your brand to attendees letting them know you care about inclusion, diversity, anti-bullying and LGBTQ rights.
After the party get media to show your customers/shareholders/industry that your actions back your words. The Inclusion Party is a unique opportunity to stand out from all the other parties and events with a moment that makes a difference (see adidas example right).