One of the best parts about Lush's Bath Bombs are that they are all different. Lush has a vast variety of different bath bombs to chose form that feature all sorts of ingredients. Rose pedals, sparkles, and even popping candy could come in a bath bomb from Lush. The most important ingredients are the fizz that helps break down the bomb and essential oils that have your skin feeling smooth and so soft after the bath. The essential oils very depending on the type of bath bomb you could get one with a greapjfrut oil to a tangerine oil. All of the bath bombs are categorized in the safe Synthetics category or the Natural Ingredients for safety of the customer, so they know exactly what is in each bath bomb.
Lush's target market is diverse, the company targets women ranging from ages 18 to 45, and who are in the middle to upper class. Men are in the mix as well but are not Lush's specific target. Targeting more younger women who are interested in natural skin care and aging remedies and products. The Lush shops are usually found in high traffic shopping places, malls and outlet store area's. Lush's products are found most popular around young adults, especially their bath bombs.