E-biking in the mountains
On this specific trip, we brought a pan-Scandinavian media group to explore a new aspect of Val Gardena: E-biking in the mountains. And what a clever initiative this is. Under normal circumstances, exploring the Dolomites on a bike is restricted to experienced and fit bike riders but with the e-bikes – where you have a small power outlet helping you climb the mountains – the steep climbs in the beautiful surroundings suddenly becomes accessible to everyone.
Active adventures and gourmet experiences
During a two-day itinerary, the journalists explored the many possibilities within e-biking. We even combined the active adventures with a selection of the area’s gourmet experiences to highlight this aspect as well. The area of Val Gardena really is the full package comprising majestic nature, fun outdoor adventures and the best the Italian kitchen has to offer.
In other words, E-biking is fun way to explore an area that would otherwise not be accessible to the general tourist through bicycling. The powered bikes litterally open the doors to the mountains, however, it’s not an option that is commonly known nor recognized by the general public. For that reason, it is important that we secure high quality coverage in order to spread the word.