the last don FOOD AND ADVENTURE WEBISODES PROPOSAL

Target Market Demographics

- 25 TO 30 YEARS OLD

- MALE AND FEMALE

- ADVENTURE AND THRILL SEEKERS

- BIKERS, HIKERS, SURFERS AND DIVERS

- FOODIES

Show Concept

The Host will tour the Philippines riding his adventure bike seeking for adventure and great local eats. Using social media to share his adventures & local food finds.

Webisodes will be shown on the following Social Media channels:

Webisodes will be released Quarterly of 2017 with target viewer reach of 20,000.

Host Biography

DONNY ELVINA is an adventure junkie.

A Mixed Martial Arts belt holder.

The head referee of PXC and Laban MMA who was trained by Big John McCarthy (UFC Referee).

Loves mixed martial arts, plays golf, air soft, swimming, badminton, free diving and scuba diving.

A certified foodie. Known in the food industry as The Last Don for his mouth watering food shots in social media, a member of the KTG food bloggers group in the Philippines.

PRODUCT ENDOSEMENTS

DIGITAL MARKETING MANAGER FOR THE FOLLOWING ESTABLISHMENTS:

RESTAURANTS

YUMI JAPANESE RESTAURANT, GREENHILLS AND CENTURY MALL MAKATI

YUMI EXPRESS BAGUIO, QUEZON CITY AND UPTOWN MALL

MALTROOM, QUEZON CITY

KESSAKU, ALABANG

MUNCHTOWN, GREENHILLS

DINELLI GOURMET

CARAT VODKA PREMIUM

RESTAURANTE PIA Y DAMASO, MAKATI

LEONARDO'S LECHON OF SAN JUAN

49-B HEIRLOOM KITCHEN, QUEZON CITY

THE BURGER JOINT, PASIG

CHULA BAR SALOON, ILOCOS SUR

BURGERS AND BREWSKIES, BGC

ATALIER VIVANDA MANILA, BGC

TRELLIS, QUEZON CITY

MAMA ROSA, KAPITOLYO PASIG

CHARLIE'S GRIND AND GRILL

H.I.D. BURGERS, ORTIGAS

BOK BOK'S INASAL, WHITE PLAINS AND KAPITOLYO

HOTELS

REMBRANDT HOTEL, QUEZON CITY

LE MONET HOTEL, BAGUIO CITY

HOTEL LUNA, ILOCOS SUR

THE MANSION, PAMPANGA

FELIZCIDADE THEME PARK, PAMPANGA

THE ENCLAVE, PAMPANGA

MOTOMARKET ENGAGEMENT

1. Actively market the Motoworld / MotoMarket on different social and digital sites.

2. Push the different brands & merchandise under Motomarket such as Revit, Oxford, TCX, LS2, Zeus, Komine etc. by posting daily photos and videos of the brands.

3. Create MotoMarket tie ups with other relevant brands.

4. Use brands under Motomarket, knives, gloves, flashlights and tactical gears and give practical reviews.

5. Create a campaign for all M-world brands on social media.

6. Make use of knives for food shots and other food events.

7. All gears will be from Motomarket will be exclusively used on the show.

Sample Digital Marketing Content in Social Media

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