We strongly believe that determining what motivates human happiness is a key factor in being able to successfully understand the consumer. I hope this report has given you an appreciation of the importance of culture in understanding what drives people in different countries. We have found that having a good cultural lens to examine the consumer has been essential in allowing us to derive genuine insights for our clients.
I hope this report has whetted your appetite. If you would like to know more, speak to the Culture & Trends Team at Join the Dots.
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