• created a company called Luxe Podcast Production, recently incorporated
  • was not entrepreneurial as a kid, it's a recent passion
  • graduated Rowan University with my B.A. in Radio, TV, and Film Production
  • started my own podcast, Wealthadelphia, focusing on Philadelphia's entrepreneurial ecosystem
  • was connected with The Enterprise Center by reaching out to Della Clark, the President.
  • was founded in 1989 by Wharton's Small Business Development Center (SBDC) to provide resources like capital and education to West Philadelphia minorities and female entrepreneurs
  • 4548 Market St. is the former site of WFIL Studios, where Dick Clark's American Bandstand was produced until moving to California in 1964
  • TEC wanted to supplement their in-person classes with on-demand business content for busy entrepreneurs, so they started The Grit Live.

TGL offers: 1) affordable access to media production, 2) on-demand business content

  • I am the audio-engineer and producer for The Grit Live
  • I work on all areas of the initiative such as: editing and mastering each program, interview sourcing, high-level strategy, and more
  • We currently produce two programs: Zig Zag and Feed the Beast
I created the logos for the shows using Adobe Illustrator


Even if you aren't interested in a career in media or podcasting, there are elements that apply to your personal and professional lives. Everyone is a storyteller whether or not you realize.

Sometimes you'll hear this referred to as your "personal brand." This jargony term simply means how you represent yourselves to the world. Think about this in the context of your personal life. When you meet someone new, you form an opinion based off of the information they communicate to you. They not only convey verbal information, but other factors like posture, handshake, and attire.

Storytelling Techniques

  • Begin with the end in mind. Have an idea about what you want your final product to look like.
  • Theme and Tone. Think about what message you want to send, this is going to affect the details of the story.
  • Be succinct. Use only relevant and necessary information needed to convey your message. Even in a movie script, every piece of information is relevant to the overall story.
  • Mise en place. This is a French term often used in restaurants meaning "everything in it's place." Make sure that you are revealing the right details at the right times.

Technical Recording Techniques

  • Set the levels. Your audio should be peaking around -3 dBs. "Peaking" is the loudest your audio signal reaches. Peaking too high will cause "clipping," which will distort your recording
  • Room-tone. Collect 30 seconds of room-tone before recording your audio. Room-tone is all of the ambient sound in your recording environment. This is useful when you need to remove some audio and need to fill it in using the ambient noise.
  • Mic Placement. At about a 45 degree-angle to the speakers face, 4-6 inches away.
  • Pop-filtering. The image above is of a pop-filter in front of the microphone. These filters are used to prevent plosives. When saying hard consonants like 'P,' 'B,' 'K,' and others, a rush of air leaves your mouth, which will hit the diaphragm in the microphone with no filter. This will sound like "POP" on the final recording.

Editing in Audacity:

This is the final product:


Final Thoughts

  • College is great, but I learned a lot of what I know on my own and with YouTube tutorials
  • The hardest part is starting
  • It's both what and who you know
  • Bootstrap whenever you can

If you have any questions or want to chat, email me at ryan@luxepodcasts.com

Created By
Ryan Martin

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