If you had to choose between a local restaurant or a chain restaurant, such as the hard rock caffe, which would you choose?
I find it quite interesting to hear people's answers to this question. The majority of people say that they would prefer a local restaurant, yet their eating habits say otherwise. Why are people like this? Why is processed, unhealthy food so appealing to people? And why would a restaurant that serves the masses appeal to someone over a quaint restaurant with friendly staff, local ingredients, and a small kitchen?
I think that the answer to this question is convenience, familiarity, and routine. If you go to a place like Starbucks, McDonald's, or the Hard Rock Caffe, you know what you are going to get because you already know the menu and you order the same thing every time. And since everything on the menu is most likely made in a factory and frozen, or at least follows a strict recipe, you know that you will be getting the same product every time. Or maybe it's just convenience because you know their hours. Or the fact that large chains with large money can afford to stay open late because they know they will get customers anyways. So it all comes down to the convenience and familiarity.
This obsession with convenience is especially prevalent in American culture. People in America are workaholics and are real busy bee's. People work, go to school, volunteer, and then have extra curricular activities. They also like to socialize, have hobbies, and even have some alone time. Because our culture is on the go all the time, convenience rules our lives. This is why you see so many fast food restaurants and chains in America. Americans are drawn to them because they don't usually have the time to go anywhere else.
The culture is completely different in Italy. People take a "pausa" for several hours in the early afternoon to go home for lunch. During this time nearly everything except chain stores such as H&M and Sephora, as well as Caffe's close.
There is significantly less chain restaurants in Italy. The only two that I have seen here are McDonald's and Hard Rock Caffe. Most Italians eat at the local restaurants where they can buy fresh, local, and handmade food. In an interview with an employee of the restaurant and caffé Ghirba, she discussed the policies of the restaurant, as well as her perception of the culture of Italian food.
I think local restaurants have quality items. I don't think the same about chains. Also it is important to build a web.