mlcruz MARI LYNNE CRUZ

BOTA BOX WINE PACKAGING

TARGET AUDIENCE: COLLEGE VISUALLY IMPAIRED MILLENNIALS WHO ENJOY MUSIC FESTS AND RECYCLING.

PRE-WORK: LOOK FOR INSPIRATION, MADE SOME SKETCHES AND WROTE OUT DIFFERENT IDEAS I WANTED TO DO.

ORIGINALLY: I WANTED TO DO SOMETHING LIKE THE WHITE CONTAINER. IT WAS DIFFICULT TO DSEIGN AND WOULD BE MORE THAN A SERVING. THEREFOR I DECIDED TO GO AHEAD AND GO WITH MY DESIGN.

ONCE THE DESIGN WAS CREATED AND I MADE SURE I HAD ALL THE INFORMATION I NEEDED ON THERE, THE NEXT STEP WAS TO FIGURE OUT THE PAPER.

I KNEW I WANTED IT TO BE CARDBOARD TO CONTINUE WITH BOTA BOX MATERIAL. I JUST DIDN'T KNOW HOW THICK AND EXACTLY WHICH PAPER WOULD BEST WORK. ALONG WITH THE LITTLE RHINESTONES I WANTED TO USE FOR THE BRAIL.

AFTER A COUPLE OR PRINTS, I FINALLY CAME OUT WITH THE RIGHT DESIGN.

END PRODUCT: THE SHAPE OF THE PACKAGE WAS UNIQUE AND HAVE BRAIL SO THAT THOSE WHO ARE VISUALLY IMPAIRED CAN DISTINGUISH IT FROM OTHER PRODUCTS. THE PRODUCT SERVES ONE SERVING AND IT'S ALSO EASY TO SQUISH UP AND RECYCLE. THE MATERIAL REQUIRED IS CLEAR AND VISIBLE.

STORE DISPLAY

The store display would be the same figure as an actual BOTA SINGLE. There would be three sides to display, each color different for the different flavors they have. The little dots represent speakers, there would be commercial and music playing.

The commercial would advertise the nearest music festival near that particular location and say something along the lines of "Make sure to attend _____, and take the perfect drink. BOTA SINGLE." This would be done so that those who cannot see, can hear the music and the brand name. Therefore they might give BOTA SINGLE a try.

The lines represent the shelves on which the BOTA SINGLEs will be located so customers can get their BOTA SINGLE.

Credits:

Stephanie Amador, Mari Lynne Cruz

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