Our vision is to make a change in mindset. Do not litter!
So lets start by showing all that it's not a dirty job to pick up trash, it's actually pretty satisfying. And by adding physical activity there are two smart things added into one.
To pick up trash and jog is the basic concept. But to be honest it's ok to walk, paddle, skateboard, bicycle and so on. The people of today are becoming more and more sedentary and we need to make a change there as well. So the combo of securing that no plastic waste enters our seas and daily exercise is a blast!