CINDY SOUS UX DESIGNER

I enjoy helping people and am passionate about design, so UX Design is right where I want to be.

When I worked as a graphic designer, I was always focused on visuals and design principles - making things look beautiful was always my goal. Once I started in UX design, I found myself having to change the way I thought about design. Design was no longer designing to please the eyes, but I was now focused on designing with a purpose. I always take a step back and ask, how do I improve the lives of our users with my designs?

Fidelity Investments | UX/UI Design

Providing an easier way for customers to access additional data to their positions.

We listened to our customers and included the information they found most important while making investments and viewing their positions. We designed it so there were more visible arrows to help users understand how to navigate the carousel and placed the trade buttons in a prominent area, so customers can quickly scan this layer and understand where they can make a trade.

Investing is already complicated. Our goal is to make our customers confident in their decisions and to have easy access to all the resources Fidelity has available to improve their investment strategies.

With this enhancement to the site, customers can easily research their positions, make a trade, or view notifications whether on their phone, tablet or desktop computer.

Fidelity Investments | UX/UI Design

Easily customize the view of your positions.

The customization panel can be used as a tool where users can drag the layer and view live changes being made. The panel consists of 5 customization options into a compact interface. We used a "Mobile-first" approach where we started with designing the small screen and enhancing the experience onto larger screens with different capabilities.

With this feature, we allow users to personalize the experience of their positions. This way, users can customize how their positions are organized and displayed based on their own personal strategies

What is UX Design?

What is UX Design?

Jose and Chris explain what UX Design is by working on the redesign of The Skool's website.

If you've ever been curious about UX or want to see Jose do "his UX thing" this is an episode to watch. You'll also see how we design more effective landing pages by thinking about what our "users" challenges/pain points are, and then addressing them through messaging.

Credits:

Created with images by baldiri - "wireframe"

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