Providing an easier way for customers to access additional data to their positions.
We listened to our customers and included the information they found most important while making investments and viewing their positions. We designed it so there were more visible arrows to help users understand how to navigate the carousel and placed the trade buttons in a prominent area, so customers can quickly scan this layer and understand where they can make a trade.
Investing is already complicated. Our goal is to make our customers confident in their decisions and to have easy access to all the resources Fidelity has available to improve their investment strategies.
With this enhancement to the site, customers can easily research their positions, make a trade, or view notifications whether on their phone, tablet or desktop computer.