Donald Trump and His Usage of Social Media Take a closer look at President Trump's campaign and see how the social media president manage to pull through the elections.


Social Media: Websites and applications that enable users to create and share content or to participate in social networking.

Circumvent: Find a way around (an obstacle).

Amplify: Increase the volume of (sound), especially using an amplifier.

Engage: Occupy, attract, or involve (someone's interest or attention).

Contain: Have or hold (someone or something) within; control or restrain (oneself or a feeling).

Manipulate: Control or influence (a person or situation) cleverly, unfairly, or unscrupulously.

Journalist: A person who writes for newspapers, magazines, or news websites or prepares news to be broadcast.

How Did Social Media Benefit Trump's Campaign?

Donald Trump is a billionaire real estate mogul and former reality television personality, but that didn’t influence his campaign the most. The source that brought him to the White House was not only through the TV screen, but mostly through our phones and mobile devices. According to Neal Gabler, “More important as a practical matter is how social media can allow a candidate to circumvent the MSM and seize the narrative; every time the MSM begin one of their Trump rants—the sort of rants that in the past have forged iron narratives candidates cannot break—Trump rants right back over to Twitter, leaving the MSM no choice but to cover the rant and, in the process subvert themselves.” Moreover, Donald Trump takes whatever the mainstream media rants about him, and revises it on social media to bring up more controversy and have people, along with the mainstream media, give their attention to him in the palm of his hands. Assistant Professor of the School of Media Arts & Studies, Laeeq Khan stated, “Overall, online interest in candidate Trump was three times higher than Clinton, according to Google trends analysis. Trump was the most Googled candidate, and also most mentioned on Twitter and Facebook.” Throughout Trump’s campaign on social media, he was able to drum up more attention from people through sites that are very common for many people to be on.

How Accurate Was Donald Trump’s Promises in His Campaign?

After the elections, many people were shocked by the results, and this started lots of protest and conflicts for many weeks. Kara Alaimo, Assistant Professor in the Department of Journalism, states, “Just 14% of Donald Trump's statements have been true. Fake accounts then amplified Trump's (sometimes inaccurate) tweets. The website Twitter Audit found that 39% of Trump's Twitter followers -- compared with just 5% of Clinton's -- were computer generated bots.” Around two-fifths of his supporters, were made to spread Trump’s campaign around the U.S. This brings up a lot of questions on previous elections that make you wonder if at some point previous president’s supporters may have manipulated the system. According to the Pew Research Center, “In every measurable category of user attention – Facebook shares, comments, and reactions, as well as Twitter retweets – the public responded to Donald Trump’s social media updates more frequently on average than to either of the other candidates’ posts. Trump’s posts on Twitter, for example, were retweeted almost 6,000 times on average compared with just over 1,500 for Clinton and almost 2,500 for Sanders.” Hillary Clinton and Bernie Sanders retweets combined were only able to make up two-thirds of what Donald Trump received overall. The fact that Trump has a greater number of retweets could be because of his supporters are creating fake accounts to boost his campaign, increasing the amount of his supporters, sharing his messages.

How Will People Be Affected By Trump’s Use of Social Media?

Donald Trump will change the relationship that the president will have with the American people and businesses since he has gathered a large audience on social media that he can engage with. According to Dustin Steeve, he claims, “Members of the press will no longer be able to base their authority on inside access to knowledge, making them credible experts on the president. Instead of sitting over the American people as inspired prophets telling us what is true or how we’re being manipulated, they will sit alongside us as fellow citizens offering opinions and insights.” The Press is commonly known for the knowledge that they receive from the president, themselves. So the fact that they won’t be able to keep things classified gives them no real reason to be something to beginning with are they usually are. However, he may say things that may have some of the public agree or disagree with his statements. According to data journalist and graphic editor at CNBC, Mark Fahey, he claims, ”Trump's use of Twitter can have real consequences for companies like Boeing, General Motors, and Ford, which have found themselves in the president's crosshairs on the social media platform. According to a recent analysis, Trump's negative tweets targeting companies encouraged other users to attack those companies as well.” Businesses have the risk of either being promoted, or shutdown, due to Donald Trump abusive criticism to companies. This may create better profits for jobs, or many people may lose their jobs if Donald Trump gives them negative reviews to the public.

Does the Internet Relate to the Reality of the Elections?

As I’ve mentioned before, many people were shocked by the results of the election. The question that should be brought up with this topic is, “Why are people shocked?” According to The Justice, they claim, “Indeed, pollsters made errors and Hillary Clinton’s campaign was poor. However, our being out of touch with reality is partly to blame for how much we underestimated a Trump win.” A majority of people just looked at Donald Trump being another “tweet” or “headline” on our smartphones, without giving the realization that that is just enough to support Trump’s campaign. Just the fact that we are so connected with technology so much shows us how Trump was able to circumvent us. Amy B. Wang, a blogger for Washington Post, states, ”Trump's average Pinocchio rating was 3.4; Clinton, on the other hand, ended up with an average Pinocchio rating of 2.2, putting her in the same range as President Obama and former Massachusetts governor Mitt Romney. And what did people do with these facts? They elected Trump the 45th president of the United States.” Now before we get into the explanation, “Pinocchio rating” are pretty much false facts or lies. Donald Trump’s campaign spread more lies and negativity than what Hillary Clinton’s campaign was, but yet people still preferred him over Hillary Clinton being the president. But if you refer back to paragraph two, Donald Trump was able to avert social media and media studio companies away from his campaign, giving him more freedom to say what he has on his mind. This could have allowed him to get away with most of the lies that were not covered by journalist and websites.

How Does Social Media and Media Studios Work With the Elections?

As all of these businesses and people are being affected by Donald Trump’s tweets and post, we also have to take in mind that we have no idea how these companies have to deal with these rants and topics. Monika Bauerlein, CEO of Mother Jones, states, “Rage-sharing reinforces the beliefs we and our friends already hold, and each "OMFG, Trump just " pushes the button again. And those clicks feed a network of bottom-dwellers, bots, and outright provocateurs that cash in by making up fake stories to spread wildly across social media. (How ironic that we didn't learn until after the election that Facebook avoided measures to stop this, reportedly because it was terrified of a conservative backlash); there are, give or take, roughly 40 percent fewer journalists in America than there were a decade ago, and there are about to be even fewer because brands from the Guardian to the Wall Street Journal, the New York Times, Gannett, and Univision are all in the process of cutting back further in the wake of the election.” Social media sites, such as Facebook, have given into the controversy and had decided to be a bystanders to the conflicts appearing on their sites, in fear of them losing users. Meanwhile, journalist brands, such as the Wall Street Journal, had decided to cut back their amount of workers, giving Donald Trump more opportunities to say or do whatever he wants. According to LA Times Writer, Evan Halper, he states,”Trump rallies, meanwhile, have become increasingly uncomfortable places for reporters. The crowd regularly chants ‘CNN sucks’ and shouts insults at journalists contained in the press pen – sometimes with the encouragement of Trump, and sometimes on their own initiative.” Donald Trump is turning the public away from popular news stations giving him more freedom to let him say anything that comes to his mind without being caught on his slip-ups. Because media studios are very popular for bringing news to the public that may give them another view of topics, Donald Trump had to make sure that they could not broadcast any of his slip-ups to the public.

This video explains in-depth how Donald Trump used social media to his advantage in the 2016 elections. It explains it in a format of how people would interact with their phone to give a clear message.

Works Cited

Gabler, Neal. “How Donald Trump Became the Dictator of Social Media.” Alternet, 1 May 2016, Accessed 31 January 2017.

Alaimo, Kara. “Where Donald Trump got his real power.” CNN, 15 November 2016, Accessed 6 February 2017.

Steeve, Dustin. “Donald Trump’s Social Media Use Is Key To Sidelining The Press.” The Federalist, 23 January 2017, Access 8 February 2017.

Reuters. “President Trump’s Tweets Demonstrate How Social Media Can Hurt Democracy.” Fortune, 3 February 2017, Accessed 8 February 2017.

“Analyze social media’s role in Donald Trump’s victory.” The Justice, 30 Jan 2017, Accessed 9 Feb 2017.

Bauerlein, Monika. “How Trump Played The Media.” Mother Jones, 2017, Accessed 10 February 2017.

Khan, Laeeq. “Trump won thanks to social media.” The Hill, 15 November 2016, Accessed 24 February 2017.


Created with images by DonkeyHotey - "Donald Trump- Caricature" • 3dman_eu - "white male 3d model isolated"

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