What an Experience! Summit 2017 | Event technical services Final update

Adobe Summit, the Digital Marketing Conference 2017, announces the new Experience Cloud to an enthusiastic audience of 12,000 attendees from across the globe at the elegant Sands Expo and Convention Center in Las Vegas.

General Session

Shantanu announces the Experience Cloud at Day One's General Session. A series of presenters followed with multiple product demos supported backstage by an amazing production team, including our own, Alex Cisneros.

Day 2 saw some big names on stage, with Penn and Teller leading off with some fun and magic, followed by football great Peyton Manning and an interview with blockbuster actor Ryan Gosling.

The Adobe Booth

Showcasing the industry leading products that make up the Experience Cloud, the Adobe Booth was the focal point of the entire Community Pavilion! Vyakhya Prabhakar was onsite to provide IT support and assisted with more than a dozen tutorial sessions at the CC Studio Make it an Experience pod.

Labs and Sessions

Lead by Trevor Whitney, this year's Labs and Breakout Sessions broke new ground and new records! Posting the incredible numbers below, the Crawford and GESi teams involved really raised the bar for this program and ignited some great momentum for next year.

  • 38 ADLS pre-conference trainings
  • 69 Hands-on Labs
  • 166 Breakout sessions
  • 52,535 combined registrations


Summit provides Adobe's top brass the perfect opportunity to engage with our partners and customers. From Keynotes to CBC meetings and even a Skype interview, IT support can never be too far away, and Robert Peterson was the familiar go-to onsite they all trust. Robert resolved more than 20 cases over the course of the conference, and was a consultant for many more.


Meetings at Summit are often requested to be recorded for review or sharing post-event and Dave Novelli successfully captured 2 such recordings via Adobe Connect, one of which was a day-long event, Leaders and Learners.

Event Network

Installing an event network within a convention center is no small task. After months of planning and 5 days of setup, we were ready to take on the 5 days of Adobe Summit. During the conference, our trusted network vendor, ECS, monitored and managed this complex infrastructure to provide a solid network experience for the 12,000 attendees and staff. The few stats listed below are just a glimpse of this well-designed network's size, scope, and performance.

  • 14,460 unique devices connected
  • 17.2 TB of data processed
  • 1.6 Gbps peak bandwidth

Thank You to the Summit 2017 IT Team! We appreciate your dedication and support!

Summit 2017 IT Team

Left to right: Robert Peterson, Dave Novelli, Trevor Whitney, Sterling Howard, Alex Cisneros, Vyakhya Prabhakar.

Created By
Sterling Howard

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