The Fletchers AKSHARA, ANGELIKA, JONUS, KAROLINA, SABRINA, SLAVEYA

VOCABULARY MUSCLE BUILDER
  1. Inhabitants- people who live in central Wales.​
  2. Agricultural sector- in relation to farming it's growing plants and crops.​
  3. Population- number of people around the world ''The population has declined in the past 20 years''.​
  4. Coastal resorts- resort is the town or hotel located on the coast.​
  5. Trade- buying and selling goods and services e.g. sweets, tobacco, soft drinks, children toy's and stationery.​
  6. Turnover- money taken by the business.​
  7. Predecessors- a person who held the job before the current holder.​
  8. Licence- the Fletches have the right to own and use the post office.​
  9. Supplies- a stock available for use.​
  10. Levelling-off- a process that reach a steady level after rising.​
  • If the business was outside of the village? Do you think it would have more population?​
  • Do you think if it was outside agriculture, will they get more population?​
  • They could sell more items to increase the population of the village?
KEEPER OF THE TALKING STICK
  • If the business was outside of the village? Do you think it would have more population?​
  • Do you think if it was outside agriculture, will they get more population?​
  • They could sell more items to increase the population of the village?​
PASSAGE MASTER
  • PARAGRAPGH 1​
  • KEY PASSAGE​
  • “The village is 60 percent Welsh speaking, but the Fletchers who originally came from Birmingham do not speak Welsh”. ​
  • This is key information in the passage showing that the Fletchers working environment could be found as difficult due to the language barrier with most people.​
  • PARAGRAPGH 2​
  • KEY PASSAGE​
  • “There is a local farmer with a milk round in the village. He has recently started carrying groceries on his round”. ​
  • This information in the passage shows the Fletchers have some competition in the area as they also sell basic groceries. ​
  • PARAGRAPGH 3​
  • KEY PASSAGE​
  • “The village is on a holiday route to the Welsh costal resorts, and there is a certain amount of passing trade”. ​
  • This information shows that the Fletchers could have a lot of tourists passing by which would be good for the business. ​
  • Population declined by 1/6 ​
  • People cut down on their groceries​
  • Birmingham/ Wales ​
  • Competition ​
  • Efficient stock-keeping ​
  • Having in mind all those factors, is the business worth it?

DEVIL'S ADVOCATE

  • Population declined by 1/6 ​
  • People cut down on their groceries​
  • Birmingham/ Wales ​
  • Competition ​
  • Efficient stock-keeping ​
  • Having in mind all those factors, is the business worth it?

CREATIVE CONNECTOR

  • Passing trade can help the village to develop the economy and has a profit from this. (Coventry and Warwick Uni)​
  • Competition between the Fletchers’ sub-post office with groceries and local farmer. (each business wants to make as many profits as it is possible e.g. Tesco vs. Sainsbury) ​

SOCIAL

  • The Fletchers are originally from Birmingham and do not speak Welsh. However, they work in Wales, with 60 percent of the village speaking Welsh. The language barrier could cause the Fletchers to not be able to form relationships with customers or increase the productivity of the business. ​
  • The Fletchers manage all the work themselves, expect for employing one part-time employee for two mornings a week. The Fletchers seem to be determined with just focusing on the business as they have no large amounts of help and seem to have no work life balance.​
  • Demographic trends – about a third of the village population are retired. Many houses are now owned by people from the Midlands and used as holiday cottages. Three small towns nearby where some people from the village work, have at least one supermarket which means the post office could have more competition. ​
TECHNOLOGICAL
  • Include the state of the technological advancement and trends in technology etc. ​​
  • By making the business as Franchise –will make it easier for the business and will gain more profit out of this. As they will not have to do everything themselves. ​​
  • In the article it mentions that the shop being located within a holiday route – This will be helpful for the business as they will gain more profits around the seasonal time,when people go pass the shop. ​
ECONOMIC

  • The economical factors that affect the business are the employment rate that they need to pay the part-time assistant that they have employed. ​
  • They are now also facing competition from the farmer with the milk round because he has also started carrying groceries on his round. ​
  • As most of the inhabitants are retired they are more likely to have more money to spend thus increasing the potential customers for the business.​
  • The fact that there are supermarkets in the near villages where people go to work reduces the potential customers as they might prefer to shop in other villages when they are travelling for work. There are chances that these supermarkets have more variety than the Fletcher's.
ENVIROMENTAL
  • Environmental factor is understanding of what is happening externally. ​
  • Over the past 20 years, the population of the village has declined by hundred this can have a negative impact on the shopkeepers as they will have less turnover. ​
  • Could be difficult finding suitable candidates. ​
  • Number of houses are now weekend holiday cottages, which means that there will be a drop in house prices because many homes are not used. ​
  • There are 3 small towns within 20 miles, which means that local residents need to travel further to reach the facilities they want.
POLITICAL
  • The Fletchers have one part-time employee so that it is more comfortable for them to not register him or her as their employee to avoid paying taxes. The business is not prospering good and taxes are the extra cost for them. So when it would happen they may pay a huge penalty, which may be the cause to close the business. ​
  • Working hours: Fletchers’ employee may want to have more hours and they may not be able to do that because of that the business is not making a lot of profits. So that, the assistant may want to look for another job e.g. in the nearest town - they may lose the employee.
LEGAL IN CONTEXT
  • Legal documents are up-to-date​
  • Tobacco – licence​
  • If in the interest of the business they sell tobacco < 18, consequences​
  • The 'best before' products​
  • Many regulations about the part-time assistant (to be < 16, to pay the national minimum wage, to ensure fair treatment, breaks, Data Protection Act, etc. )
LEGAL IN GENERAL
  • Health and safety/ Fire precautions​
  • The environment​
  • Employee rights / Keeping information about people​
  • Providing services to disabled people​
  • Intellectual property (!)​
  • Fair trading​
  • Licences​
  • Insurance

ETHICAL

  • Health and safety/ Fire precautions​
  • The environment​
  • Employee rights / Keeping information about people​
  • Providing services to disabled people​
  • Intellectual property (!)​
  • Fair trading​
  • Licences​
  • Insurance
THE QUESTION

Created By
Slaveya Vlahova
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