Coke v.s. Pepsi Case study-Jason Garb

Besides soda, Pepsi sells merchandise like shirts and Pepsi flip flops. Their competitor, Coca Cola, does too, but Pepsi has more merchandise.
Can of Pepsi. Price: around $1.00, the same is Coke.
Pepsi shirt. Price: $14.00> Coca Cola has shirts but they are more expensive.
Pepsi is international, like Coke. This is an advertisement in China.
Pepsi has good marketing. Last Super Bowl they had a successful commercial which was fun to watch and recognizable. Marketing is one of their strengths.
One of Pepsi's weaknesses is that they don't great international recognition, unlike their competitor, Coco Cola. If something bad happened to Coca Cola then Pepsi's business would probably boost. A threat to Pepsi would be a big trend of being healthy in the market. Pepsi needs to improve marketing.

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.