Can of Pepsi. Price: around $1.00, the same is Coke.
Pepsi shirt. Price: $14.00> Coca Cola has shirts but they are more expensive.
Pepsi is international, like Coke. This is an advertisement in China.
Pepsi has good marketing. Last Super Bowl they had a successful commercial which was fun to watch and recognizable. Marketing is one of their strengths.
One of Pepsi's weaknesses is that they don't great international recognition, unlike their competitor, Coco Cola. If something bad happened to Coca Cola then Pepsi's business would probably boost. A threat to Pepsi would be a big trend of being healthy in the market. Pepsi needs to improve marketing.