Sounds So Beautiful (EN) Media Partnerships - Storytelling Strategy - Event Management


Sounds So Beautiful is the French & English music mag that gathers a fast growing international community that allows listeners and readers to discover new emerging artists and musi-cians. It offers valuable visibility to artists through in-deep interviews and music reviews written with hints of poetry, published every week.

Our audience consists in:

Fans and experts in Jazz History, Gospel culture, the evolution of Hip-Hop, and the Neo Soul genre

Professional musicians, students in music academy, and music lovers

Entrepreneurs, and people working in the show business

Young independent and empowered women

Urban consumers on the look out for new events in their city

A professional network (festivals, coworking spaces, start-ups, hostels, restaurants…)

Started from Lyon, the media has bloomed in London before appealing a public based in Los Angeles, New York and Toronto.

Sounds So Beautiful collects over 80K visits in 2018, for a French-English community of over 3K beautiful people.

Our media agency 3 distinctive activities:

Media Partnerships & Native Advertising Campaigns : Association between brands and music, Brand DNA & communication plan (web & social media), Production of brand content, Consulting in communication for companies and individuals, Advertising campaigns (native)

Editorial strategies: Storytelling development, Content creation (photographs, videos, podcasts and articles), Pitch coaching and public speaking, Press campaigns, Public relations, Directing Documentaries, Production of talk shows, Writing professional biographies

Event Planning On Demand: Event management, Concerts planning, Sourcing and Booking artists for concerts, Promotion campaigns for festivals, Partnerships and sponsorships

Key Figures

Community of over 3k people

Traffic of over 80k per year


Native Advertising - Brand Communication


Goals : the partnership between our editorial and the SOFFFA slow-café offers a way to showcase its place, to accentuate its brand positionning as a cultural center beside its co-working services. It also allows to attract more visitors, and to highlight the best musicians in the region yet to be discovered.

Strategy : shaping a new musical DNA that reflects better the image of the slow-cafe, and planning a series of events among all the existing cultural events.

Implementation : creation of the SOFFFA SMOOTH SESSION series, a monthly rendez-vous, given as an afterwork which invites a large public to enjoy an acoustic Neo Soul & Hip Hop/Jazz gig. The show is then broadcasted on social media and the YouTube channel of the venue.

Results : significative press coverage, loyal visitors and new public for SOFFFA, strong engagement on social media.

Supports : digital (Facebook, Instagram, Youtube), events.

Festivals Promotion Campaigns

Jazz a Vienne - Woodstower - Nuits de Fourviere

Goal: Making brand content in order to highlight the line-up of the festival, and its mission for the culture, including all its actions.

Strategy: Documentating the event and broadcasting attractive content to appeal as many visitors as possible and to emphasize thefame and influence of the festival.

Results: Strong responses on social media and press relations. Positive impact on loyal visitors, and new visitors.

Music Schools

Goal: Highlighting the pedagogical methods of the school and emphasizing its influence around its area. Showing also how well the school evolved within 20 years.

Strategy: Documentating events such as master classes and jam sessions. Making of a series of institutional videos

Results: Campaign executed over one month. Great responses on social media, and SEO improvement for the school, with a new and more accurate perception of its education from former students..


Editorial Strategies

Goal: Advise on promotion around the production and the release of the album.

Strategy: Leading an interview nd directing a documentary to develop the storytelling around the project + Advices on the promotion plan and identifying the right audience. Coaching for public speaking and social media.

Results: The documentary was found useful to promote the crowdfunding campaign to produce the album.


Goal: Highlight the career of the band on an international scale.

Strategy: Leading an interview to portray the band. Directing a short documentary to represent the band and its music.

Results: Interview used as a teaser to promote a concert in Africa, Tchad.

Biographies and Portraits

Events Management

Ceremonies and Inaugurations

Goals: Create an amazing experience for the inauguration of the first Digital Awards 2018 ceremony, for companies in digital and innovation area.

Strategy : Managing a musical animation for this unique experience. Setting the mood during the cocktail, playing jinlges live during the ceremony, for the transitions, quite like a TV Talk Show. Ending the ceremony with a short concert.

Results: Great success for this first ceremony. Effective press relations (France 3 TV, blogs). Video report.

MaMa Shelter (Accor Group)

Goals : the partnership between our editorial, our network of musians and the national hotel-restaurant MaMa Shelter offers a way to showcase its place, to accentuate its brand positionning as a place gathering all kind of people.

Strategy : highlighting the musical side among all the existing events organized in the venue.

Implementation : creation of the MAMA GOT SOUL events.

Results: allowed to attract more visitors, providing them with a better dining experience, and to highlight the best musicians in the region yet to be discovered.

Thanks to its community of musicians and actors in the music industry, Sounds So Beautiful has built a reliable and diversified catalogue of artists at local, national and international scale.

Docks 40 (Espace Groupe)

Our Partners

Content Production

Anne Sophie Photographe D'Histoires Uniques

Credits Anne Sophie Photographe D'Histoires Uniques

Renaud Alouche Photos - Vidéos

Credits Renaud Alouche

Lio Afrosmile Photos - Vidéos

Credits Lio Afrosmile

EYM - Photographie & Vidéo

Credits : EYM


Contact: marcus@soundssobeautiful.net

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