Humanities H7 CAT By Kayla Hardy

Capilano honey

Products:

Step 1:

  • Classic honey
  • Manuka honey
  • Alpine honey
  • Kids honey (light and mild)
  • Beeotic (prebiotic honey)
  • Creamed honey

Where the products come from:

Capilano Honey source their honey from over 600 beekeeping families across Australia and they are passionate about the relationships they have with their beekeepers. Beekeepers come from all around Australia such as: New South Wales, South Australia, Welstern Australia, Queensland and Victoria.

Classic honey, Creamed honey and Kids honey:

Capilano's 100% pure Australian honey is made with Australian Eucalypt and ground flora honeys.

Alpine honey:

Alpine honey comes from the snowy mountain regions of New South Wales and Victoria.

Yellow Gum:

Bees collect the nectar from the blooms of Yellow Gum trees, which blossom around Stawell in Victoria.

Manuka honey:

Manuka honey is sourced from bees that have foraged the Leptospermum species of flowering plants, native to Australian.

Marketing innovation:

Capilano honey have introduced different ways to eat honey such as Creamed honey, Kids honey (light and mild), Alpine honey, Yellow Gum honey, Manuka honey and Beeotic (prebiotic honey).

What factors could impact the supply of their goods?

  • Not having enough bees to make the honey
  • Weather effecting the growth of flowers
  • Not having enough beekeepers or bee farms
  • Not having efficient supply of the good

What factors could impact the demand of their goods?

  • Bee disease
  • Prices too high
  • Prices too low making people think that the product is low quality
  • Honey having unnatural chemicals or preservatives

How Capilano differentiates from it's competitors:

Capilano source honey from beekeeping families all over Australia. The honey is 100% pure Australian. It is clean, natural, packaged without using any chemicals or preservatives. They have come up with a brand new type of honey; Beeotic, which is a prebiotic honey to help boost digestive health. The welfare of their bees is of paramount importance to them and they appreciate the significance and impact they have on the environment. I think that these factors definitely increase the demand especially in Australia because the products are made here naturally.

Situations in which the goods being sold would not be counted towards Australia's GDP:

If the honey was made into or sold as part of another product such as:

  • Honey soy chicken skewers
  • Honey biscuits or cakes
  • Honey smoothies

Capilano honey export their products to China. What would happen if they could not sell to this market?

If Capilano Honey could no longer supply their products to China, there would be a huge decrease in demand and increase in supply. Capilano Honey would have a whole lot of honey to sell but huge loss in buyers. One reason for this loss of market could be that another country is exporting a similar product for a better price.

Step 2:

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