“I am into fashion, not pest control...”
Let’s pause for a moment and ask a question —
— What do electronics, clothes, and food have in common?
If phones were like apartments:
- In order to find your next smartphone, you will first have to go through a bunch of shady websites and/or people. The details from those websites/people won’t always be accurate, and at times they will even be misleading.
- Once you do find a phone you like, it’s probably going to be very expensive. You will also have to prove you’re “worthy” of having it, in addition to paying a hefty (broker’s) fee.
- After that, and before you can actually get your new phone, you will have to come up with a long list of documents and personal information, and sign a very long, complicated, one-sided agreement. If you don’t do that, you just won’t have a phone. And who can live without a phone?
- Congrats! You finally got your phone. Unfortunately, you will notice it is empty. It is basically a shell. Nothing but a useless piece of hardware. No components, no software, nada. You will have to go to multiple different shops, compare prices, quality and features, and buy everything necessary for your phone to work properly.
- Almost there! Your phone still doesn’t have electricity, internet and a bunch of other services you need to get the most out of it. So you will once again have to call multiple companies, compare plans and prices, and sign a few more long, complicated agreements.
- Ahhh, you are finally done. You can lay back and enjoy your new phone-sweet-phone.
- Or can you? Obviously, you are responsible for the upkeep and repairs of the acomponents and software you purchased. But also note that if something happens to your phone’s hardware you may have to take care of it yourself as well, or beg your provider for help in taking care of something they are clearly responsible for.
- After all this hard work you will probably want a vacation. Problem is, you can’t really take your phone with you, so you will have to leave it behind and rent another fully working and outfitted phone in the city or country you’re traveling to. This is typically very expensive.
- But wait, maybe you can cut your losses a little and rent your phone out on “Airpnp” during the period that you are out on vacation. Let’s see... Nope. Remember that long, complicated, one-sided agreement you signed when you got your new phone? It has a section that forbids you to rent your phone out. So if you want to take a vacation you are stuck with one of two options: take a risk and violate the agreement, or be forced to pay for two phones simultaneously.
- A year has passed and your agreement with your provider expired. Your phone’s monthly payments are going (disproportionately) up. Time to look for another phone/provider. No worries, by now you are used to eating shit and all you have to do is start this process all over again.
- On the bright side, maybe you can save some money this time by selling the now-used components and software you bought last year. If that sounds complicated, maybe you can transfer your components to the new phone you’re getting instead. Then again, that also takes a lot of time and money...
- The End 😭
Today, more than ever before, customers have high expectations of their products, as well as the companies who supply them.
For a variety of reasons, the biggest product of them all - the HOME - currently plays by a different set of rules. However, it is only a matter of time before this changes.
Let’s apply the principles of HaaS:
Build high quality, “Plug and Play”, finished products (homes) for the end-user to enjoy.
Company will control the entire ecosystem - from the hardware (the structure itself, including furniture and appliances), to the software (the services).
Design beautiful, highly functional homes.
Deliver superior customer service and experience through transparency, flexibility, and ease of use.
Consistently innovate, shift and improve through “hardware” and “software” updates.
Make homes affordable.
Why is HaaS the future of living?
It is estimated that by 2050, 70% of the world’s population will live in cities*, this will force changes and innovation in the way we live and interact
Customer standards and expectations are higher than ever, it is only a question of time before every landlord will have to comply with these new standards
The development of technology and the circular/sharing economies will continue to fuel innovation in cities
There is a global shift in focus to life-experiences, wellness, and work/life balance and it will help redefine the way we treat the concept of a “home”
Technology-induced loneliness and lack of real human connection will highlight the importance of belonging in a real and active community
The following will fuel globalization and more frequent travel, meaning people will be less tied to a single home:
Faster and more affordable (or even free) transportation
Higher quality internet worldwide
The continued growth of international business and remote work adoption
Continued exposure to different places and experiences (Via social media, VR, AR, etc.)
The adoption of concepts such as UBI (Universal Basic Income)
In the past couple of years, many concepts have already started taking action. Some of the most noteworthy are:
Despite multiple concepts popping up, a clear leader in the industry is yet to be established. This is mostly due to the following reasons:
Too much “Co” in “Coliving” - many of the companies feature roommates, cramped personal spaces, and shared staple amenities such as bathrooms and kitchens. Not an ideal experience for most.
Targeting a narrow and unstable customer base - many of the companies market and build their businesses solely around remote workers / “digital nomads”.
Contradicting and confusing mixed messages - many of the companies operate and price similarly to hotels, but market for longer-stay customers. Additionally, they speak about the value of “community”, yet appeal to mostly tourists and “nomads”.
Limited flexibility - many of the companies still require traditional commitments such as 6 or 12 month leases.
Bad design - many companies designed their apartments and common spaces in ways that feel mass-produced, and have a student-dorm look & feel.
Still expensive - most companies, while delivering a more convenient and streamlined experience, end up being too expensive. Many times priced even above the already outrageous market rent prices.