1. Product search function is related to Context that it is capable to facilitate consumer perceptions and shopping process. In the product categories, it is suggested to add more featured search conditions. Incorporating "need recognition" related features is essential in the website design. For instance, there should contain colour family (i.e. pink, violet and grey), style or type (i.e. elegant, cute, sets and workwear) and length (i.e. mini, midi and maxi) below search engine. This will be more convenient for customers to find their needs, search ideal items and evaluate alternative products within their fields.