Anyone who has been to MAX before can attest that two of the top highlights to the event are the MAX Sneaks and the MAX BASH. The "Sneaks" is the last general session for MAX and focuses on emerging, experimental, sometimes not ready for primetime, innovations and technologies that the Adobe wizards and scientists are working on. The MAX BASH is, well, Adobe's way of thanking nearly 11,000 attending customers and influencers for investing in Adobe solutions and also for putting their busy lives on hold for a few days by coming out to MAX. Yes, it's a HUGE party!

The Sneaks

The Sneaks are technology previews. Some may become real applications, or part of real applications, or they may never see the light of day again. The whole idea with the Sneaks is to showcase the innovation at Adobe, to remind everyone that we are not just kicking back, resting on prior accomplishments. Our teams are always thinking, creating, wondering and of course - making!

This year's Sneaks were hosted by Adobe's Kim Chambers, with special guest host Jordan Peele. The duo made for an entertaining combination!

Kim and Jordan didn't just sit back and relax during the presentations; often they actively participated or at least injected some geek-approved humour to the proceedings.

Jordan was presented with a 3D caricature on stage, that was created using Project #WetBrush.

Jordan was not giving up his painting for anyone, even Kim.


MAX Bash is a tradition of MAX and it is highly anticipated each year. Front-lining musical entertainment by the Mowgli's and Alabama Shakes, combined with a vast array of food truck offerings and buffet-style goodies to nosh on, are all part of the magical MAX experience. It is a party none soon forget.

The Embarcadero looked much different at night, a couple days before the Bash.

With over 11,000 attendees, 3 days of non-stop activity, this year's Adobe MAX did not disappoint. I can't wait until 2017!

Created By
Jim Babbage


All photography made by Jim Babbage

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