New Cocktail Menu It's just what the mixologist ordered!

INTRODUCING NEWCASTLE LIVE

Every month, over half a million people come to Newcastle Live to find out what’s happening in Newcastle and the Hunter.

We specialise in content marketing – creating original, entertaining and engaging content that focuses on telling, not selling. We believe this is the key to boosting local sentiment and getting people excited about your venue, event, or promotion.

5 Sawyers New Cocktail Menu

A unique mix of cocktails and beverages that will satisfy any connoisseurs taste buds and senses.

Its just what the mixologist ordered!

NOW, WE HAVE THE RIGHT MARKETING MIX FOR YOUR CAMPAIGN

THE PROPOSAL

1 part CONTENT MARKETING

THE recipe

1 x 8 WEEK CONTENT MARKETING CAMPAIGN

WK1: Interview with the Manager about the new cocktail menu and what inspired the new mix and range.

Video content: Mix off’ and blind folded taste test by the following artists – Kylie Jane, Tre Soul ( Committee Levy) and Adriana Mac

- The Sawyers Original VS The De Lish

- Caramel Creme VS Irish

- Hazelnut Heaven VS Coconut Delight

Once all the fun has been had we will award the best cocktail our "Mix Of The Month"

WK2 - 8 : There's no better “Pick Me Up” than listening to new tunes whilst sipping on your favourite beverage, especial when its mid week!

Plus the 5 Sawyers mixologists knows best when it comes to quality drinks and tunes!

So to mix up the week and keep everyones musical taste buds satisfied each "Pick Me Up" cocktail will have a Sponsored playlist hosted on Newcastle Live and distributed through our social channels.

These lists can feature new artists playing at the venue or tunes reflecting the title of each drink.

Mid Month Competition: To shake things up and keep everyones minds on their favourite new cocktail menu we will promote a very unique competition and opportunity:

To Enter just tell us in 25 words or less what you would include in your "Pick Me up" cocktail or beverage?

Prize – Bar tab at 5 Sawyers and the winning “Pick Me Up” concoction to be made by the 5 Saywers mixologist. With the added bonus of the drink being featured on the 5 Sawyers menu for the week.

WITH A DASH OF DISPLAY AND NEWSLETTER ADVERTISING

1 x DISPLAY ADVERTISING & NEWSLETTER CAMPAIGN

2 x Marquee + MREC combo

2 x EDM

6 x BONUS Homepage banner

ARTWORK EXAMPLES

Marquee
MREC
eNewsletter Banner

ANALYTICS & STATISTICS

Credits:

Created with images by amigocosmo - "cocktail tavern nanning" • DigitalRalph - "content-marketing-word-cloud" • reynermedia - "Numbers And Finance"

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