Consumer products include:
Classified by how long they last:
Durable: Products that provide a benefit over a long period e.g. Refrigerator Nondurable: Products that provide a benefit over a short time e.g. Toothpaste
Classified by how consumers buy them:
Convenience Products: products that are frequently purchased with little effort e.g. staples (bread and milk), impulse products (chocolate bars), emergency products (drain cleaner). Shopping Products: products that are selected with considerable time and effort. e.g. attribute-based (shoes), price-based (drain cleaner). Speciality Products: Products that have unique characteristics to the buyer. e.g. favourite restaurant, Rolex watch. Unsought Product: Products that consumers have little interest in until need arises. e.g. Retirement plans.
Business to Business Products