Richard Lewis DIGITAL PORTFOLIO

Hi, I’m Richard Lewis. I’m a highly creative problem solver working in web design and digital marketing. I have significant experience creating compelling content that helps develop brands and supports customers achieve their goals. With a strong technical background I am able to integrate web design, social media and digital communications to great effect.

Below you'll find recent examples of my work and more info on what I do.

Communications

E-Newsletters - With 7 years experience producing a regular newsletter for a large international charity, I understand how to get the most out of this marketing tool.

Print Design - Print is not dead as is often reported. There are still circumstances where a well designed leaflet can really connect with your audience and help you stand out. I have created postcards to promote events and also designed promotional items such as calico bags.

Copy - I have written engaging copy for different audiences and contexts. Examples include guidelines for software use, blog posts and FAQ pages.

Photography - While everyone now has access to a camera through their mobile, capturing quality images is not always easy. I have taken high quality photographs of events and products showcasing them in their best light.

Video - Context and length is key with online video. It offers another way to tell the story behind you product or service. I have produced short videos incorporating interviews and graphical content that have been successfully used on web pages and social media.

UX & Design

Promotional links for UACES homepage re-design

Having built scalable websites from the ground up I understand how best to balance user needs with organisational goals. I have experience:

  • Improving form design;
  • Integrating clear and helpful communications that support users;
  • Redesigning web pages (including home-pages) to increase click-through and better showcase services or products;
  • Designing clear pathways to aid users' journeys through a site;
  • Amending web page text and technical configuration for SEO;
  • Writing personas to profile different user groups;
  • Creating visually appealing user interface (UI) graphics that support users and reinforce organisational branding.

Social Web

While there's no doubt social media can be an effective way of getting noticed it can be time consuming and often last on the to-do list. Effective social media is about upping your engagement without putting in the long hours. In order to achieve this I have experience:

  • Undertaking social media reviews to identify key target audiences and current levels of engagement;
  • Creating attractive and stand out material that is highly shareable.
  • designing content schedules that integrate with other promotional activities;
  • optimising social media accounts using cross-posting tools (i.e. IFTTT);
  • innovating tools and approaches that encourage your customers to generate favourable content.

My Approach

I take a collaborative approach to problem solving and find it beneficial to work alongside others as part of the creative process. For one this is much more rewarding and it also leads to better outcomes.

I enjoy investigating new ways of working and have participated in design-thinking jams and regularly attend workshops. I'm always on the lookout for new tools that will help enhance the way I work.

About me

I originally trained as a Fine Artist but have deviated from this over the last ten years or so. During this time I have travelled to the wilds of Canada creating a short community film, worked for a global bank and helped organise numerous international academic conferences for a European Studies association. Away from work, I’m keen to spend time outdoors and enjoy walking and running. I’m also fascinated by debates around the role of the internet and how this relatively new technology can be best harnessed for public benefit.

Skills

Web development: Wordpress, HTML, CSS, SASS, GIT, Javascript, jQuery, PHP, MySQL

Design tools: Photoshop, Illustrator, InDesign

Contact

Sending me an email is the easiest way to get in touch. I'm also on Twitter and Linkedin.

email: richard@richardldesign.com

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Richard Lewis
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