As new trends appeared on social media amid the pandemic, one trend stood out the most to junior Rachael Shabanian: tie dye clothing. Shabanian's interest developed further when she started Tied Together Clothing Company.
When Beverly transitioned to online learning in March, Shabanian used her spare time to develop her company. The clothing brand includes hoodies, sweatpants, shorts, tanks and swimwear. Shabanian purchases blank pieces of clothing, theni tie-dyes her pieces of clothing at home and mails her sales to customers.
Initially, Shabanian made clothing just for her close friends, but as demand increased, she decided to launch her company. Her customers "inspire" her to continue her hobby.
"My company was not something I had planned before March because I didn't know people would be interested in my clothes," Shabanian said. "I started getting more customers, which made me so happy because it meant people actually liked the clothes that took me some time to make. I'm really thankful that the work I put into the company paid off because I honestly never thought I'd do something like this in my junior year of high school."
Tied Together Clothing Company is an inspiration not only to Shabanian, but also her customers. Junior Taylor Fuchs modeled for Shabanian's line and purchased many of her items, but the sentiment that she found the most “interesting” was the company’s “inspiring” start.
"She [Shabanian] started off just like everyone else. She came up with a cool idea, and then worked really hard to pursue it," Fuchs said. "I love that she does everything on her own. Her independence pushed her really popular business."
Although Shabanian is "very happy" with her company, she faced obstacles throughout the preparation process.
"The time-consuming process was definitely one of the biggest obstacles that I faced, and still face now," Shabanian said. "I'm the only employee, so I have to order all the blank clothes, then I have to make them and prepare them for shipping. The whole process takes a long time, which I think is a little hard to balance on top of school work. It was a little easier to manage over the summer."
However, Shabanian's close friends played a "significant" role in helping her launch her company.
"My friends have been my biggest supporters," Shabanian said. "They volunteered to be my models when I needed to start posting pictures of my pieces on the website. I honestly couldn't be more thankful for them because they really helped me make my launching process go as smooth as possible."
Fuchs believed the modeling process "couldn't have gone better" because it didn't feel like work.
"Modeling was super fun because I got to work with my best friends and we always have a really great time together," Fuchs said.