Chapter 8: The Flywheel and The Doom Loop group 7

Introduction

The Flywheel Concept

Build Up and Breakthrough

Consistency Through Pressures

The Doom Loop

The Flywheel Concept

Process that each push creates more and more momentum

First pushes are the most difficult, but eventually the flywheel is unstoppable

Could you point to that one push that gave it the most momentum towards the breakthrough?

Build Up and Breakthrough

The change to greatness is a cumulative process similar to the flywheel

No matter how big a breakthrough, there was always a flywheel buildup

Executives could not point to one single moment or key event that represented the transition

No miracle moment: transformation was a quiet, deliberate process

UCLA Bruins Basketball Dynasty

Won 10 out of 12 NCAA Championships

61 game win streak

Same coach for 15 years before the first championship

Consistency

Throughout pressure Good to Great companies continued the build up, breakthrough model

Used the flywheel to manage pressures from Wall Street

Ultimately ended up under promising and over delivering

When people see and feel the buildup of momentum, they will line up with enthusiasm

Artfully managing change creates incredible commitment and alignment

People will then follow in the footsteps of the momentum even when pressures arise

The Flywheel Effect

The Doom Loop

Comparison companies did not practice discipline and consistency

Turned the flywheel back and forth in different directions, creating the doom loop

Warner Lambert:

5 major turns in 11 years

What Creates the Doom Loop?

1. Misguided use of acquisitions

2. Selection of leaders who undid the work of previous generations and disrupted the flywheel

Conclusion

The Flywheel Concept

Build Up and Breakthrough

Consistency Through Pressures

The Doom Loop

Credits:

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