P.J. Simmons, the founder of The Tennis Congress desired to enhance the onsite and online experience of the annual conference he created for adult amateur tennis players to have access to the world’s best coaches. ”How can you help me do that?” He asked.
We worked closely with P.J. and his focus group to understand what exactly needed
to be accomplished. We discovered that the onsite experience was wonderful for attendees, but it lacked visual appeal that could in-turn provide and opportunity to create videos of the conference that could be used to attract broader audiences through online education and marketing efforts. We strategically set out to enhance the visual appeal of the conference by introducing scenic branding and tennis courts inside where the education sessions take place so they could be video recorded. Off we go!
The location: The Hilton El Conquistador,Tucson, AZ
“We aimed to address accurate communication of the company name, brand repositioning, and the merger of two unique brand experiences.”
We created an opening video leader for all content