23% of Irish non-profits are not sending any emails
53% are not sending email appeals
Email is a hugely effective channel for building a relationship, demonstrating impact, and converting subscribers to active supporters. Email is cheap, easy to set up and you have much more control than you do with social media.
52% do not have a social media strategy
73% are not tracking their return on investment on social media
Social media can be useful for gathering support and fundraising through Facebook's donation tools, but it can also waste a lot of time on posts that don't get any engagement. Developing clear goals and measurement for your social media activity is crucial.