TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine.
The magazine contains no text; each picture springs from an idea, often simple, and through a complex orchestration of people it becomes the materialization of the artists’ mental outbursts. Since the first issue, in June 2010, ‘Toiletpaper’ has created a world that displays ambiguous narratives and a troubling imagination. It combines the vernacular of commercial photography with twisted narrative tableaux and surrealistic imagery. The result is a publication that is itself a work of art, which, through its accessible form as a magazine, and through its wide distribution, challenges the limits of the contemporary art economy.
The idea is to create a magazine that it becomes itself a work of art. You don't need to have the same style of what we saw but it is necessary that the concept that is behind is the same, namely to create art. Art that is also critical of society and giving space to emerging realities and new. Also we can add a digital part because as we saw the website became itself a piece of art.