Solution: The Fight for Literacy
Coaching for Literacy's Fight for Literacy creates a movement of coaches, teams, and fans who support literacy efforts nationwide through awareness initiatives, volunteer work, and donations.
To date, CFL has conducted 75 Coaching for Literacy Awareness Games with NCAA and NBA partners. We have partnered with more than 25 literacy organizations in 20 communities across 11 states providing direct support to more than 8,000 children.
- Television Exposure - The program received prominent television exposure on 13 occasions last season through coverage from: ESPN, ESPN2, ESPN U, ESPN 3, NBCSN, and FS1.
- Press Releases - Our partners shared 76 press releases exposing the cause of literacy and CFL brand to thousands of loyal fans.
- Radio Interviews - During last season alone, CFL conducted 23 radio interviews in metropolitan markets.
"I am honored to once again partner with Coaching for Literacy," said Coach Wade. "We believe our joint effort to improve literacy will pay off for students here in Richmond and nationwide." - Will Wade, Head Coach, LSU Basketball
Literacy Impact Approach
Through our awareness initiatives and fundraising efforts, we bring valuable awareness and critical financial support to our literacy partners. The following four approaches represent our portfolio of literacy investments:
- Materials - Books and digital readers are key in teaching literacy. Unfortunately, materials in areas that struggle with literacy are scarce. We help provide the materials so kids can learn.
- Embedded Literacy Programs - Embedded programs exist within many schools, libraries, and other institutions. These programs provide children with the extra attention they require to become better readers.
- Summer Literacy Initiatives - Reading over the summer is crucial to literacy growth. Summer intervention programs ensure that children who need to continue reading during the summer are doing exactly that.
- Instructor Training - Effective instructors are a critical part of improving literacy rates among children. We provide funding to ensure that instructors are capable of helping children grow in their ability to read.
Our efforts focus on improving reading levels among third and fourth grade students due to this staggering statistic: “64% of American fourth graders read below grade level” (National Assessment of Educational Progress, U.S. Government). We currently partner with 20+ literacy programs represented by the following organizations: members of the Campaign For Grade Level Reading network, public schools and literacy programs supported by our athletic team partners. Literacy programs must have the following qualifications:
- Focused Literacy Programs - The funded literacy initiatives must have the following service profile: serve children at or below the 4th grade-level and provide programming to at least an 80% majority of students living at or below the poverty line.
- Proper Qualifications - Literacy partners must possess and share the following documentation with Coaching for Literacy: IRS 501 (c)(3) Determination Letter, 990 Form and high-level ratings from charity evaluators GuideStar and Charity Navigator.
- Team Player - Recipient organizations must be willing to contribute and provide support as needed with items agreed upon by the literacy organization and Coaching for Literacy. This includes the following: participating in Coaching for Literacy's Impact Evaluation Reporting and supporting awareness campaigns.
- Long-Term Impact - Coaching for Literacy firmly believes that to make positive long-term change in communities it is preferable to have committed, consistent, year-to-year relationships with the same literacy partners. Coaching for Literacy will discontinue partnerships if it is deemed that the partner is ineffective in its work.