T.S. Elliot Quote: “Distracted from distraction by distraction”
Story concept: The 10-30 second animation is going to be about a man riding his bike down a road. He passes a sign the says "road ends 100m." As he keeps biking down the road, there are more signs warning him that the road will. But billboards of cars, passing animals, and other distractions he dismisses these signs. He eventually finds himself at the end of the road, falling off a cliff.
There will be a comical effect when the man on the bike realizes his mistake. But it will be too late.