The 7th Chapter of the book 'lol...OMG!', the cover of which is shown above, is titled 'Active Reputation Management', and, the title explains itself. The chapter starts with 'Seven Steps You Can Take Right Now', regarding, of course, Active Reputation Management. It describes the importance of your reputation, and how important it is to protect it. Your online reputation can affect your life in more ways that you can imagine; your love life, your future jobs, even overall happiness in the future, and this chapter captures that perfectly.
My opinion on the chapter is... You can't rush perfection. If someone wants to manage their reputation, if they really care, they'll do it on their own. But, his chapter does serve as a great wake-up call, to those who don't understand the importance of Active Reputation Managment.
"Don't stop there." Would have to be my favorite quote from the chapter. It's amazing advice- telling people to go above, and beyond. Because they can. And they should