2017 Trends in Europe: Home Courtney Bergemann

INDOOR GREENERY

MacroTrends

This trend is inspired by the current housing macrotrend of “non-commitment living.” Younger generations such as the millennials have begun shifting their living preferences from the traditional mortgage housing to month-by-month renting in luxurious, all-inclusive apartments and condominiums (AKA city centers and hubs).

Examples of "Millennial Housing"

Colors

Kale and Greenery are the main colors in this theme, but complimented with Primrose and Hazelnut to create the "outside" vibe.

Key Items

CACTUS

Easy to take care of. Great decor plants if people are planning to be gone all day or even for the weekend.

Accessories

Multiple Retailers

Fruit

Mostly Watermelon & Pineapple

Accessories

Multiple Retailers

Tiger

New, but prevalent

Accessories

Found at Top Shop
Inspiration
TOUCH OF GOLD

Metals used for interior purposes create a contemporary design. They are stark, sleek, and minimalist. Gold and brass metals create a warmth while maintaining the contemporary edge.

Colors

Rose, Blush, and Gold

Key Items

Rose Gold EVERYTHING

Items from Zara, Conran's, and Selfridge's
Inspiration

Gold & Bronze

Inspiration Found at Liberty London
MANUS x MACHINA

Manus translates to "hand" and Machina translates to "Machines." The power of humans and machines coming together to create something new. Consumers are recently introduced to the "Do It Yourself" trend, but often get too lazy to do it themselves. Brands are creating handcrafted interior decor to bring back the authenticity and uniqueness of the products.

Colors

This palette includes deep browns and nudes, yet includes red undertones to compliment. Creams are great colors for bases and working off of them with rustic decor.

Key Items

Vintage Lightbulbs

Wooden Accents

Liberty London & Conran's
Inspiration

Introductory Trends: Gypsy

Gypsy is a trend that was seen in London and Paris. This is something that has not yet introduced into the home category, but it is in all accessories and clothing for teens and young adults.

Glitter & Glitz

At Top Shop they had hair braiding & Gypsy Station by the makeup area.

Sequins Galore

Apparel & Accessories

Pom Poms, Tassels & Beading

Accessories

Where is this coming from?

Summer is festival season. Popular festivals include Coachella, Lollapalooza, and Electric Forest. This is the time where kids can act and dress older, yet adults can act and dress like kids. We can see this moving into home already with tassels. Pom Poms are shown here in accessories, but can also be found on shoes and even tops.

Credits:

Created with images by Wild0ne - "wood floor wood plank grain stage hardwood" • Marc Veraart - "Sumatra - Indonesia - Jungle" • skeeze - "city urban night lights frankfurt am main" • StockSnap - "buildings condos apartments architecture city windows" • terimakasih0 - "apartments high rise hotel building city high-rise" • ulleo - "cactus flowerpot plant sting prickly pointed houseplant" • forum.linvoyage.com - "Beautiful Cameron Highlands - tea and flower capital of Malaysia" • milivanily - "pots plants cactus succulent shelf window garden" • doritous - "oranges fruit vitamins pineapple" • Filter Forge - "Tigress" • Creativity103 - "gold foil" • planetoftheweb - "Bamboo Texture"

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