LA HUB - Women's Training -

11.28.16 - 12.1.16

trip goals:
  • Model Check-in's: SP18 Repper 2, SP18 Metcon 4
  • SPSU19 Models: Insights
  • Athlete Insights: Barry's Bootcamp Consumer, Prevail Boxing Consumer, Multiple CrossFit Boxes
  • Trainer Insights: Ryan Lauderdale + Brian Buck
  • Category HUB Integration: PLM + DEV
  • Transition: Prep Influencers + Stakeholders
BY the numbers:

Athletes - 20

Athlete Card

Focus Groups - 6

CrossFit Reform

Gyms/Boxes - 6

CrossFit SouthBay/Reform/Horsepower, Prevail Boxing, Barry's Bootcamp, Fashion Island - NTC

Coaches, Owners & Influencers 6 (Including 1 New Influencer)

He now resides in LA, not Denver
Day 1 (AM): Prevail Boxing
Focus Group
I really want my shoe to look fashion forward and street cool, but have really high performance ability
  • Workout: Participate in workout with focus group athletes. Watch how they interact with their footwear during the activities. Build comradery with athletes prior to focus group.
  • Insights: FPT Outputs + opportunity for Product Management & Product Development to interface & gather insights from athletes.
  • Model Shopping: Free TR 7, Free TR 8, Free TR FK 3, Zoom Strong 2, Zoom Fitness 1, Zoom Fitness 2, Repper 1 & 2, Metcon 4, Fearless 2
Day 1 (PM): Ryan lauderdale (Master trainer)
Ryan Lauderdale
  • Influencer Connection
  • New Training Trends
  • HUB Growth - Further our connection with athletes and influencers throughout greater LA area
day 2 (AM): barry's bootcamp
I love coming to Barry's because you don't have to think about it. You don't have to dread, you don't have to plan, you don't have to do anything but show up and it's different every single time.

Emma - 24

  • Workout: 30 mins treadmill – intervals and incline. 30 mins focused strength training, encouraged to push reps and higher weight to achieve failure
  • Insights: FPT Outputs + opportunity for Product Management & Product Development to interface & gather insights from athletes.
  • Model Shopping: Free TR 7, Free TR 8, Free TR FK 3, Zoom Strong 2, Zoom Fitness 1, Zoom Fitness 2, Repper 1 & 2, Metcon 4, Fearless 2
Day 2 (PM): Nike fashion island
Post NTC Focus Group
Post NTC Focus Group
  • Workout - NTC Circuit
  • Fashion Island - NTC DYN Session + Focus Group
  • Free TR FK 3 - On Athletes
  • Model Shopping: Free TR 7, Free TR 8, Free TR FK 3, Zoom Strong 2, Zoom Fitness 1, Zoom Fitness 2, Repper 1 & 2, Metcon 4, Fearless 2
day 3 (AM): crossfit
Crossfit South Bay
Crossfit Reform Men's + Women's Training
CrossFit Reform - Focus Group
  • Athlete Insights
  • Model Shopping: Repper 1 & 2, Metcon 4
Stick Training

Big Thanks to Erin and Sarah for everything they did on this trip!

Even if a week with me took its toll :)

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