August digital focus : Crossfit AB HIGHLIGHTS crossfit COVERAGE FROM this year's crossfit games in madison wisconsin

The Reebok Crossfit Games returned to Madison, Wis., this summer for the third straight year, upholding a contract that will see the “Fittest on Earth” migrate back to Wisconsin through 2021. On the grounds of the Alliant Energy Center, which is temporarily converted into the world’s largest Crossfit box, athletes and spectators enjoyed a “fitness festival,” featuring more than 200,000-square-feet of exhibitors, a 10,000-seat outdoor stadium where competitions take place, a 20,000-square-foot beer garden, spectator workout space, live demos, music and an indoor coliseum venue for the finals.

CrossFit Games events contain a wide range of high-intensity, functional movements, including gymnastics skills, powerlifting, Olympic lifting, running, rowing and more. Athletes might perform snatches, attempt deadlifts, climb ropes, scale obstacles, lift sandbags — any exercise or challenge is fair game if it tests skill, overall athleticism, and determination. The 2019 event, held Aug. 1-4, was the 12th annual edition of the CrossFit Games, and the total purse this year is more than $2.8 million.

Here’s a look at the event, the people and the facilities that make the Crossfit Games one of the most unique sporting events on the planet.

Did you know?

2019 marks the 13th anniversary of the CrossFit Games.

Rogue Fitness shipped 45 tractor trailers of gear, including 50,000 pounds of barbells, 150,000 pounds of bumper plates and 300,000 pounds of rig components. More than 10,000 pieces of hardware are required to link 25,000 feet of rig uprights, cross-members and pull-up bars.

CrossFit was introduced to the world in 2007, when around 70 athletes gathered at a ranch in Aromas, Calif., for the inaugural CrossFit Games. CrossFit founder Greg Glassman believed the fittest athletes should be able to handle any and every task, so one event was chosen at random. The only way to win: do more work faster than anyone else.

REGUPOL is the official floor of the CrossFit Games.

REGUPOL provides Sports & Fitness flooring for every activity, going well beyond “fitness for purpose”. As the industry pioneer and a leader in recycled rubber surfaces – we have driven the technology of indoor recycled performance sports surfacing, as well as fitness flooring, running tracks, and turf shock padding. REGUPOL is GreenCircle Certified, a distinction that confirms our products meet or exceed today’s sustainability standards. By offering top quality recycled rubber products that benefit the environment, we are committed to setting the industry standards for innovation and design.

Crossfit Stirs Passion, Both Sides Need to Relax

Athletic Business columnist Rob Bishop opines on CrossFit’s controversial nature and the reasons to take a balanced approach to the fitness craze.

CrossFit Requires Consideration, Cooperation at Military Facilities

Despite some detractors (which will be given their say in a subsequent piece) CrossFit's growth across the U.S. military and around the world is undeniable. But simply joining a CrossFit "box" to improve overall fitness is much different than adding CrossFit classes at a military fitness facility. It's not another Pilates or step class, and it takes some consideration.

Dave Castro Talks Bringing Crossfit Games to Madison

While Madison is a long way from the StubHub Center in Carson, Calif., where the CrossFit Games have been held since 2008, the community of athletes set to descend on the Midwest have lost none of their enthusiasm for their sports’ marquee event. With a little help from the Madison Area Sport Commission, Madison managed to beat out bids from 100 other cities across the country that would have liked to host the Games.

Study Pits Army Fitness Training Versus Crossfit

Whether we're for or against it, most of us can agree on one thing: CrossFit workouts are tough. Really tough. But are they tougher than the physical routines that keep our military members, long-held icons of fitness, in shape?

Running a Box Isn’t All Fun and ‘Crossfit’ Games

Jeb Simmons is owner of CrossFit Fort Atkinson, in Fort Atkinson, Wis. In 2016, he was also the top-ranked CrossFit athlete in the Men’s Master’s division (age 40-44) in Wisconsin and 46th in worldwide rankings for his division. Jeb’s achievements as an athlete speak for themselves, but we asked Jeb what it takes to succeed as the owner of a CrossFit box.

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