Pinterest is a social media platform that once discovered, many are eager to use.
It allows users to create boards on topics they're passionate about.
Pinterest is no longer a place where we pin only for personal gratification, but with an intent to serve our niche.
Pinterest is not so much a social media platform, but more of a search engine like Google, Bing or Yahoo.
With that in mind, many businesses - large and small - have used Pinterest to:
- grow their readership,
- expand their email lists, and
- increase sales.
As a blogger, Pinterest if used properly, can catapult your business to instant success.
Creating your own product is scary, yet necessary hard work and there's no better place than Pinterest to:
- get a huge amount of targeted traffic,
- start growing your email list, and
- generate sales.
Always set measurable goals as they decide the quality of your results.
Remember, if it can't be measured, it can't be managed.
The biggest challenge is to take the crucial first step.
Start with a small, simple yet helpful and relevant email freebie and go from there.
Creating and promoting your digital products:
- will keep traffic on your blog or site;
- grow your email list; and
- cultivate Pinterest traffic who'll stick around to consume and share your awesome content, products or services.
Step 1: Create an Email Freebie
- Create a pinnable graphic for your email landing page. For this, you can use Canva or Adobe Spark.
- Log in to Pinterest.
- Select the board you'd like to add the image to.
- Click the plus sign on the "Add a pin" window to the far left on the board.
- Tap on "Your device" or "Web" - depending on where the image is - on the dialogue page.
- Next, choose "image".
- Select the image from the window that appears.
- Fill in the description of the pin paying attention to keywords. Make your copy irresistible for it to temp users to click through.
- Then save it to the desired board.
- After the image is saved, click on the "edit" pencil icon on the pin.
- The third option on this dialogue box is "website". Add your trackable link - created with Bitly - of the landing page.
- Double check your description for spelling and grammatical errors. Also, check if you selected the correct board.
- When you're satisfied you've filled in all the necessary information, click "save".
- View your pin on your board(s) and in your feed.
- You can now go ahead and share your pin to your other relevant boards, including group boards.
- You can also add the same trackable link to your description.
- Schedule the pin to be posted weekly to various RELEVANT boards using Tailwind or Tailwind through Hootsuite.
- Add the graphic to your sidebar and or footer.
- In the sixth week, create a new graphic to be added to Tailwind.
- By the eighth week, you should start sending out this new graphic.
- Replace the old graphic in your sidebar and or footer with the new graphic.
- This is an optional step and should only be done if it fits your budget. Experiment with promoted pins and use keywords to target specific users who'd be interested in following you or purchasing your product.
Quick note: Measure and analyze your pins over time. If a certain type of graphic resonates well with your audience, try to incorporate the elements of that graphic into your other Pinterest graphics.
Step 2: Start Selling
Selling digital products is one of the quickest ways to boost your online income.
- Expand on your email freebie and make it one step larger and super helpful. Add complements. For example, butter is a complement of bread. Bread and butter. So, if your email freebie was a five lesson email course stretched over five days, offer a 14, 21 or 30 day paid email course. Or, you might have: an expanded e-Book on a particular topic, educational materials, a bigger pack of printables, or a larger list of free stock photography websites.
- Create pinnable graphics for your expanded freebie.
- Schedule weekly with Tailwind to promote sales.
- Remember to analyze and measure to see which pin is the top performer. You can use Bitly to create the trackable links.
- Use the interval scheduling tool in Tailwind to evenly space the pins over a selected period of time.
- Link to this product in every RELEVANT post on your blog or website.
Quick note: You can also add this product to your sidebar or footer.
Step 3: Promote your Product!
The 80/20 rule says to spend 20 percent of your time creating content and 80% of the time promoting it.
- Experiment with promoted pins and use keywords to target specific users who'd be interested in following you or purchasing your product.
- Continue to test image performance and pin the one that performs better more often.
- Continue to use your sidebar and footer to display your products or services.
Optional: Use other social media channels you are active on to promote your digital product. Of course, you're going to track and measure their performances as well. You can use social media management tools such as Buffer and Hootsuite to help you spread the word.
list of Tools to Help you Grow on Pinterest
Take the important first step today!
You'll be wondering why you didn't do this sooner.