Benefits to Programmers
Do you work with multiple distributors and struggle to get real-time, consistent data from them to truly understand performance? Do you grapple with the ability to combine and effectively measure data in a standardized format, across distributors? How often do you even see a report from the distributors you work with?
If these are common questions you are confronted with and your team struggles with constantly, then Federated Analytics will help you to achieve the holistic audience analysis you need. Adobe Analytics for Video will allow you to work with other clients to request and pull data, all seamlessly flowing through the same UI and using the same SDK and metrics for measurement. Understand the full customer journey, through the ability to add your distributors data points with your own. Federated Analytics will help programmers to:
- Complete the Ratings Picture: Better understand your audience ratings and opportunities, by pulling in all of your distributors data against your videos, combine it with your own video data to see transparent, holistic video delivery.
- Evaluate Multi-platform Delivery more Effectively: Fill your measurement gaps and understand delivery across all major devices using the Adobe SDK and API, in standardized measurement and dimensions for OTT, Gaming Consoles, Tablets, Smartphones, and more!
- Enhanced Viewership Validation: Pinpoint opportunities that would otherwise be lost without your shared distributors data, benchmark videos across distributors to see how they're performing, combine with your own audience demographic 1st, 2nd, and 3rd party data, and utilize it to make better recommendations and programming decisions.