Due to the overuse of PowerPoint and other presentations, the process of choosing what images to include in any kind of information sharing thing has become to seem quick and easy. However, because technology has given society such easy access to high quality images, this means that deciding which images to use is even more important.
For example, photographs in a digital story are not supposed to cover up weak points of the structure. When choosing photographs for your story, make sure they enhance your story, not explain your story.
Good photographs do not make up for poor writing; the images you choose should add context to the story, not add description.
Similar to a sound bite, pull quotes are an opportunity for writers to give pieces of context to a story, and emphasize important moments and information. Using effective pull quotes also give the readers that only skim a "sneak peak!"
Pull quotes are a great tool to create suspense, to foreshadow, and to leave lasting impressions on an audience, even if they don't read the full story.
Sidebars are a great tool to use to give background information or context to the story. When using a sidebar, make sure the information does not distract the reader, but if they glance at it is provides a deeper understanding of the story.
Sidebars offer writers a chance to add in any "leftover" information, or important aspects of a story that add context to the overall theme. They are also helpful with instilling intentional thoughts for the readers to keep in mind as they continue through the site.
Audio is a great feature to incorporate to create a tone for your story. For example, if you were building a digital story about the Amazon rainforest, adding rainforest sound effects would influence the audience's interpretation of your story.
Audio is one of the senses that has a large influence on how humans react to memories and experiences, which is why utilizing this digital feature is an extremely powerful way to convey a message. It also offers writers a chance to add on to their own descriptions, and become creative with how they incorporate their writing and the audience's senses.
Contrast is quite arguably the most influential concept when it comes to society. There is always a need to find the sweet spot between opposites, the fine line where things that are different can harmoniously be different together.
In terms of digital stories, using the image compare feature allows the writer a chance to emphasize those areas of contrast, in addition to focusing on areas of similarities and key senses.
...and this is only the beginning
These five features are only a handful of the many different ways you can enhance the way you present your story. Some exceptional examples are After the Storm (The Washington Post), After Hurricane Matthew (The New York Times), Taxi Detour (Sobra Toppa), Planet Money Makes a T-Shirt (NPR), The Fallen of World War 2.