MAKE UP BY SEPHORA

Sephora is a French chain of cosmetics stores founded in 1969. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, nail color, and hair care. Sephora is owned by luxury conglomerate LVMH as of 1997.

STRENGHTS

1.Brand and chain of cosmetics stores founded in Paris
2.The Sephora chain includes more than 750+ stores in 17 countrieshaving over 250 brands
3.High value brand in cosmetics category in consumer mind
4. Has its own private labels
5. Good branding and marketing exercises makes it a strong player.

WEAKNESSES

1.Brand recall is not much high as compared to other leading brandd
2. Yet to establish itself as a global player specially emerging economies

OPPORTUNIES

1.Consumers are ready to pay high price for high value products so opportunity to penetrate in market
2.Opportunity to enter into emerging economies by suiting with their environment

THREATS

1. Many players exist in beauty category and differentiation is very much difficult
2.Maintaining low cost is big concern due to high inflation raw material cost increases
3.Customera are very selective in beauty category so attracting them requires high brand quality and service

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