The consumer is the one who pays for goods and services produced. As such, consumers play a vital role in the economic system of a nation. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms part of the chain of distribution. Recently in marketing instead of marketers generating broad demographic profiles marketers have started to engage in personalized marketing, permission marketing, and mass customization.
Largely due the rise of the Internet, consumers are shifting more and more towards becoming consumers that are also producers or influence the products created or actively participate in the production process or use interactive products. this is the last stage of the business models and once the consumer gets there product the money they pay gets sifted through all the other stages, retailer, distributor, publisher until it finally reaches the developers where they get most of the money, they always have to pay the other stages as it cost a lot of money to produce and ship out loads of games.
investorwords. (2016). consumer. Available: http://www.investorwords.com/1055/consumer.html. Last accessed 9th November 2016.