About Adobe

We are living in an unprecedented time. Digital is disrupting every industry. New media platforms and apps make everyone a creator. Content is being consumed across more devices at a faster rate than ever before. An enormous amount of data is flowing through devices, servers and the cloud. People expect their experiences to be personalized, connected and flawless across every touch point and they won’t tolerate anything less.

These disruptive trends are challenging every business across every category and forcing them to reinvent themselves. A great customer experience has become the differentiator that separates market leaders from market laggards. This is the Experience Era – and it’s the new competitive battleground.

Adobe gives everyone – from emerging artists to global brands – everything they need to design and deliver amazing digital experiences. We empower people to create beautiful and powerful images, videos, websites and apps, and transform how companies interact with customers across every screen.

We’re changing the world through digital experiences.

Driven by the critical role experiences play in the world today, our business strategy is focused in three areas:

Advancing the state of the art for content: We are constantly looking ahead to ensure our customers have the best tools to create rich, immersive experiences. We are reimagining how content is created, with modern, cloud-native apps and services that provide everything creators need - from inspiration to production to monetization.

Driving the digital transformation of industries: Dynamic digital landscapes and rising consumer expectations are driving businesses, educational institutions and governments to transform how they manage their customer experience, and they are looking to Adobe as their mission critical partner to help them standout and win.

Powering experiences with intelligence: We apply our leadership in content and data to help businesses make compelling content, manage and deliver personalized experiences across media and screens, and measure and monetize content to drive maximum ROI.

Our three cloud-based services bring this strategy to life: Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud.

Adobe Creative Cloud brings together the world’s best creative apps, services, assets and learning content so people can create their best work anywhere, collaborate seamlessly with others and share their work with the creative community.

Built on the Adobe Acrobat PDF industry standard, Adobe Document Cloud provides everything people need to create digital document workflows quickly and securely across the devices they use every day.

Powered by trillions of data transactions, Adobe Experience Cloud is the one-stop shop for enterprises to manage and deliver an end-to-end customer experience that drives business results. It includes Advertising Cloud, Analytics Cloud and Marketing Cloud.

Our cloud-based services are powered by Adobe Sensei, a unified artificial intelligence and machine learning framework, which leverages Adobe’s massive volume of content and data assets to tackle today’s complex experience challenges. Adobe Sensei includes revolutionary capabilities, such as image matching across millions of images, understanding the meaning and sentiment of documents, and auto-targeting that eliminates the complexities of manual testing and rules-based content personalization, all of which dramatically increase productivity and efficiency.

Despite a dynamic, ever-changing technology landscape, one thing that has remained the same since Adobe's founding is our commitment to social purpose.

We are focused on inspiring the next generation of creatives by providing them with the tools they need to raise awareness for important social issues around the world. We're dedicated to training and helping diversify the next generation of programmers through investments in youth coding initiatives. Our commitment to sustainability has been recognized time and again; in 2016, we were named to the Dow Jones Sustainability Index (DJSI) World, the gold standard of corporate responsibility reporting for the investor community. Each year, we give back to our surrounding communities by contributing a minimum of 1% of pre-tax earnings to charitable causes.

Adobe’s founders created a place where they would like to work: a place where great ideas come from everywhere and people treat each other with respect. Today, our commitment to customers, community and culture is stronger than ever, and that is what makes us uniquely Adobe.

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