The design of the calendar comes from the Swedish artist KARL GRANDIN (founder of the fashion label CHEAP MONDAY and member of the Swedish design collective VAR).
EASY TO USE FOR ALL CONSUMERS
To access product information, consumers can tap an NFC enabled phone against a calendar’s NFC tag located on the box. Now that Apple’s iOS11 allows NFC tag reading, too, the company can offer the service to all consumers.
In the long run, Interdrinks marketing managers hope not only to capture consumer interest, but also to better understand where bottles end up, as well as how much interest there is in the product, and where.