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BEERY CHRISTMAS INTERDRINKS / SABOCON

CONNECT THE UNCONNECTED

INTERDRINKS, France (www.interdrinks.fr) is releasing "connected bottles" in an advent calendar. The boxes with 24 selected craft beer bottles are being fitted with Near Field Communication NFC tags designed by the agency SABOCON GmbH (www.sabocon.com) to enable consumers to access product-related content with the tap of an NFC-enabled phone. The technology being piloted (including NFC tags and content-management software) is provided by Sabocon in relation with NFC 21 (www.nfc21.de) , both located in Germany.

The campaign, which begins end of September, consists of 55,000 calendars, each with an NFC tag attached to its top. The bottles are being sold at different stores throughout France and Germany with a label inviting consumers to tap the top of the calendar to access a variety of offerings such as product information for each special beer brand, videos, pictures and news around the companies involved.

Design by Karl Grandin

The design of the calendar comes from the Swedish artist KARL GRANDIN (founder of the fashion label CHEAP MONDAY and member of the Swedish design collective VAR).

EASY TO USE FOR ALL CONSUMERS

To access product information, consumers can tap an NFC enabled phone against a calendar’s NFC tag located on the box. Now that Apple’s iOS11 allows NFC tag reading, too, the company can offer the service to all consumers.

scan via NFC

In the long run, Interdrinks marketing managers hope not only to capture consumer interest, but also to better understand where bottles end up, as well as how much interest there is in the product, and where.

with a tap of your smartphone...
get new information each day

IOT TAGS ON THE RISE

SABOCON has been working with NFC 21 for the past few years to formulate a variety of advertising initiatives to use technology to drive consumer interest in its brands throughout Europe. "As an agency, we work across a number of brand owners, and are working on a wide range of projects utilizing NFC based solutions," says MARC WERNER, Sabocon’s founder. He calls his company Germany’s dedicated Internet of Things agency that bridges the gap between marketing, technology and brand building in cooperation with experts of NFC21.

UNDERSTAND YOUR CONSUMERS IN REALTIME

INTERDRINKS company hopes to pilot a system that would engage with consumers primarily, but also, in the future, enable the company to understand what happens to the product once it ends up with customers—the retailers that sell those goods. Traditionally, when a bottle has gone to the retailer, a company loses insight from that point on. They don't know who each buyer is, how and where the product is purchased, or how it is being enjoyed.

one tag delivers new information and possibilities each day
get the daily information with just a tap of your smartphone !
just tap the top of your box

The connected bottle enables Interdrinks to gain huge insight into their end users and get a lot closer to them. The NFC technology does this, by capturing information regarding what content users access and where those individuals are located.

dec. 1st

HOPT / Saveur Bière

available as Pre-Order from 12. Oktober 2017 via HOPT.com

RRP: 69.90€

weight: 15kg

Web: www.saveur-biere.com

landing page (start 01.12.2017): www.saveur-biere.com/beerychip

web page
advertising (Paris, subway)
www.sabocon.com

SABOCON GMBH

CONTACT@SABOCON.COM

WWW.SABOCON.COM

Phone: 0049-6103-984937

Fax: 0049-6103-984938

ALTE BOGENGASSE 25, D-63303 DREIEICH

GERMANY

Credits:

www.interdrinks.fr www.sabocon.com

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