This presentation aims to outline the structure of your marketing campaign and the strategy behind it. Our goal is to generate [goal here].
We'll use Facebook Ads to push leads through a series of landing pages where they'll submit their information to be added to your database. Our target audience will start broad and become more refined as people start responding to your ads.
Please keep in mind that this is a preliminary strategy that is subject to change based on business goals and how the prescribed strategy fits into Summit Inn Pizza's workflow. You'll be informed of all changes made to the structure of this sales funnel.
Step 1
Facebook ad > Landing pages
Facebook ads will target people in certain in a specific radius around your restaurant, at the beginning we will start with a 15 mile radius. Once the ad is clicked on, they will be promoted to fill out their information (full name and email address) in order to receive an offer. Per our call yesterday, the landing page offer with be an order of FREE cheese doodles. Once they submit their information they will be directed to a Thank you landing page.
Step 2.1
Thank you Landing Page
Once they've submitted their name and email address, the user will be directed to a Thank you landing page. This page will thank them for submitting their information and provide a direct link to the online ordering page of your website. Also featured on this page will be all contact information for your business as well as links to your social media pages.
Step 2.2
"Thank you" Email
Once they've submitted their name and email address, the user will receive an email with a coupon/promo code for the free order of cheese doodles. This email will also feature other information about Summit Inn Pizza such as daily specials.
Step 3
"Reminder" Email
This email will serve as a reminder to the customer to use the promo code provided to redeem a free order of cheese doodles.
"Surprise offer" Email
Users will receive a trigger email two days after submitting their contact information with a surprise offer. This offer will be different from the first offer they received for signing up and will have a separate promo code. Once they receive this email, their journey through the funnel is complete and they will fall into the natural flow of your email program.