Thought #2: If you're going to tell a story about me, get to know me first.
It's amazing what you can learn from people when you listen to what they have to say. Drake builds personas from our client/customer research as part of your messaging platform to help you know your audience better and talk to them directly.
Thought #3: A good story can be told with infinite variety.
Put the time in creating a strong storyline for your brand, and you'll never run out of things to say.
Whether about the strength of your relationships:
Your good food with attitude:
Or perhaps, the hope you're forging for the future:
Thought #4: Clarity and simplicity are your greatest assets in communications.
People have so little time and their attention is constantly under assault. Tell stories that can be understood at a glance, even when the subject matter is complex. Or wonky.