CAMERON "CAM" YATES ALLOW ME TO INTRODUCE MYSELF...

"DON'T BE ENTICED BY SUCCESS OR SCARED BY FAILURE; BE CAPTIVATED WITH PURPOSE." - BOB GOFF

PERSONAL

MY FAMILY :

WIFE ASHLEY, DAUGHTER HALLE, & BABY BOY ROWAN (APR 2017).

MY LOVES :

DAD STUFF, TRAIL RUNNING, SEAHAWKS, HUSKIES, CENTRAL OREGON, HAWAII, BBQ, BEER & COFFEE.

PROFESSIONAL

EXPERIENCE :

7 YEARS OF RETAIL & BRAND EXPERIENCE, CREATING COMPELLING STORIES, BUILDING EFFICIENT PROCESSES, & DEVELOPING THE STRONGEST TEAMS TO BRING INNOVATION AND INSPIRATION TO A LEVEL WHERE THE CONSUMER TO TOUCH, FEEL, AND NEVER FORGET.

SKILLS :

LEADERSHIP, TEAM DEVELOPMENT, COMMUNICATION, ADAPTABILITY, PUBLIC SPEAKING, STRATEGIC PLANNING, PROJECT & BUDGET MANAGEMENT.

VALUES :

TEAM, RESULTS, CONSUMER FIRST, DEDICATION, RESPECT, SIMPLICITY, INSPIRATION, & INTEGRITY.

WORK SAMPLE

THE OBJECTIVE :

TO CREATE AN UNFORGETTABLE EDUCATION MOMENT THAT DRIVES KEY HOLIDAY PRODUCT SALES ACROSS MULTIPLE CHANNELS.

THE INSPIRATION :

VISIBILITY - PROTECTION - WOLF PACK - INNOVATION - CHALLENGE - RUN FOREVER - WATER - TRACTION - ELEMENTS

THE PRODUCT :

LUNAREPIC FLYKNIT SHIELD - SHIELD APPAREL COLLECTION - APPLE WATCH NIKE+

THE SERVICE :

GEAR UP - MEMBERSHIP - CHARTER - FOOD & REFRESHMENTS

THE ENVIRONMENT :

UNPREDICTABLE - MOUNTAIN - SNOW - WIND - LODGE - FIRE

THE RESULT :

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32 ATTENDEES - 10 DOORS - DTC, DSG, RSG

"I'VE HAD SO MANY RUNNERS NOT CONVINCED THAT THE UPPER WILL WITHSTAND WATER. I SHARE WITH THEM THAT I RAN DOWN MT. HOOD, IN A WHITEOUT, THROUGH SNOW AND WET CONDITIONS WITHOUT MY FEET GETTING WET AT ALL. NOT TO MENTION, I HAD INCREDIBLE TRACTION AND NEVER SLIPPED." - SALES ASSOCIATE, NIKE COMPANY STORE

WE'VE OBSERVED A FEW BEHAVIOR SHIFTS IN-STORE SINCE THE EXPERIENCE. FIRST, WE CHALLENGED ALL ATTENDEES TO LEAD CLINICS IN-STORE ABOUT BOTH THE EXPERIENCE AND HOW TO BRING SHIELD PRODUCT TO LIFE FOR CONSUMERS. TO HELP DRIVE EDUCATION, WE CREATED AN OUTLINE FOR THEM TO USE IN-STORE. MULTIPLE ATTENDEES HAVE STEPPED UP AND LED AT LEAST ONE TRAINING. WHOLESALE ACCOUNTS HAVE BEEN RECOMMENDING SHIELD FOOTWEAR INSTEAD OF NON-SHIELD VERSIONS. FROM A NIKE FACTORY PERSPECTIVE WE'VE WITNESSED MULTIPLE SHIELD FOOTWEAR SALES VIA NIKE.COM, IN STORE.

CAREER PIPELINE

KEY ACCOMPLISHMENTS

_REVOLUTIONIZED THE NIKE TERRITORY BRAND SPECIALIST ROLE AND TRAINED MORE THAN 50 NEW PROFESSIONALS TO EFFICIENTLY EXECUTE MARKETPLACE STRATEGIES ACROSS NORTH AMERICA.

_COORDINATED & LED 6 NEW, ALL STORE TRAININGS THAT PREPARED OVER 1,000 ASSOCIATES TO SERVE CONSUMERS BEST.

_DROVE 3 NIKE STORES IN MY TERRITORY TO BE IN THE TOP 5 IN THE NATION, IN NIKE+ MEMBERSHIP CREATION (35 TOTAL).

_ROLLED OUT THE NIKE+ RUN CLUB GLOBAL BRAND MARKETING STRATEGY ACROSS NORTH AMERICA THROUGH THE CREATION OF ELEVATED TOOLS AND STRATEGIC PARTNERSHIPS.

OLYMPIC TRIALS

SUMMER 2016

SWOOSH SATURDAYS

SEATTLE MARKETPLACE

HYPERADAPT LAUNCH

NIKE PORTLAND

BRAND LIVE PRESENTATIONS

BROADCASTED ACROSS NORTH AMERICA

SPIKE NIGHT

SEATTLE MARKETPLACE

APPLE WATCH NIKE+

NORTHWEST MARKETPLACE

PNW MERCURIAL TRAIN & TRIAL

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PNW LUNAR EXPEDITION

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Credits:

Created with images by Zach Dischner - "Mt. Hood"

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