Karl Alexander Vacation Rental Marketing & Account Manager

12+ Years of Award-Winning initiatives

Luxury Hospitality Technology & Marketing

Websites / Customer Resource Management / Custom Applications / System Integrations

Brand developer

Designing, Implementing & Building Customer Relations for 15 + Years for Clients Such As:

Managing Distribution channels

Curating "Hall of Fame", "#1" and "Top-Rated" positions in:

HomeAway / TripAdvisor / AirBnb / FlipKey

produced island's first Mobile Hospitality App

From Development to Deployment to Happy Guests

Internal and external applications integrating HomeAway Software, Kigo Property Management Software, Zoho Creator Database Systems & Google Docs

DIGITAL Marketing & guest management

Design / Program / Deliver / Track / Report

Mailchimp / Constant Contact / Zoho Campaigns

Viral Social Media Campaigns
Social Media Contests, Live Events & Television Appearances

Marketing as many rooms on Vieques as the W RESORT

Easily competing with the largest single luxury hospitality entity using attention to detail and consistent branding and operating procedures.

Luxury RENTAL Properties

Laser-guided target marketing and white-glove service for maximum ROI.

Managing guest expectations & requests

Creating, leveraging & linking digital assets across all distribution channels.

STREAMLINED COMMUNICATiONS

Resulting in the highest trafficked and highest rated hotel & vacation rental sites on Vieques Island, PR.

Clear and effective communications between guests, owners and operations team members increases the earning potential of each transaction. Reducing total points of contact and developing efficient processes is the path to happy guests and owners.

Boutique Hotel Marketing

Rebranding from digital obscurity to #1 on TripAdvisor

Manage Social Media & ONline Presence

For 30+ Hotels & Vacation Rentals

Facebook / Instagram / Google / Twitter / HootSuite / ZOHO Social

Simultaneously managed 10 brands and 40 channels via SM software and small team of bi-lingual brand ambassadors.
Managed, reported and acted on Google Analytics data for 15 businesses and organizations simultaneously over 12+ years.

Real estate photo & Video

Film / Edit / Deploy / Report / React

Internal communications, public announcements, training initiatives & customer eduction

Karl Alexander

Vacation Rental Account Manager

(916) 533-2475 / karlalexanderphotography@gmail.com

Rare photo of Karl and his trusty sidekick in the wild of their Tahoe backyard.

Thank you for your time!

Created By
Karl Alexander
Appreciate

Credits:

Almost all images, websites and videos produced and filmed by Karl Alexander.

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