How to Communicate in the arts

The rhetorical triangle is key. The three sides of the triangle are rhetor/author, audience, and message. These create purpose and then context.

https://rhetoricaljournalist.wordpress.com/2011/05/09/podcast-1-the-rhetorical-triangle-and-burkes-pentad/

S.I.M.

specific, interesting, memorable

A.I.D.A.

arouse, I.D., action
P.I.E.= persuade, inform, entertain

There are different ways to do all three.

  • Persuade- point of view, your ideas, etc.
  • Inform- critical data, changes, statistics, facts etc.
  • Entertain- keep audience engaged!
Four types of messages
  1. positive
  2. negative
  3. neutral
  4. persuasive
INTERNAL V.S. EXTERNAL COMMUNICATION

Internal- communication within the organization

External- communication from the organization to the outside world (b2b or business to public)

all images found through Adobe Spark

Thank You!

Credits:

Created with images by jonny goldstein - "communicate" • jarmoluk - "document agreement documents" • StockSnap - "macbook lunch sandwich" • epicantus - "cafe restaurant interior" • starmanseries - "Teaching Chemistry" • psutlt - "Classroom" • niekverlaan - "protest protest action group of people" • sabinevanerp - "apple pie cake party" • tinto - "New York City" • AMagill - "meeting pan" • TeroVesalainen - "handshake hand give"

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