What is the real objective?
Fulfilling a need for instant, untouched photography in a digital world.
Meet Sally, she is freshly twenty-one. She is tan from spending all of her time outdoors. On her wrist is a sun and moon tattoo. This represents her boldness and how she sees the light in dark times. Her favorite accessories are her chacos and her friendship bracelets. Sally is always looking for a new adventure and constantly searching for her next thrill. Her latest trip was to the National Championship game in Phoenix, Arizona to watch her Clemson Tigers play. She flew to Denver, Colorado where she had a ten-hour layover. This was perfect for her. She traveled the city, ate at a family run pub and mingled with the locals. Once arriving in Phoenix, she began asking around to find the best places to hike. Sally spent two days wandering around the desert and taking pictures with her Instax mini camera. Her favorite memory was being able to give the pictures taken to the people she met.
What Instax does for Sally
Meet Jennifer, she is twenty-three years old but her friends jokingly call her fifty. She loves to help people and is always prepared for the unexpected. Her purse consists of snacks, Band-Aids, a few hair ties, occasionally a screwdriver and her wallet. Jen is the mom of the group. She is the person people run to for help. She is honest, loyal and caring. She has a special way about her that makes you feel comfortable and safe. She is the kind of person who would rather give a gift than to receive one. She leaves notes for her roommates telling them to have a great day, good luck on tests or just that they are beautiful. She is an old soul. One of Jen's favorite things is sitting on her front porch with hot green tea and a book. She spends most of her summers overseas volunteering in orphanages. Seeing the smile on childrens' faces is what makes her heart beat. Before her trips she stocks up on Polaroid film. She never leaves without her Instax mini camera. She says the look on the children's faces when she takes a picture with them is the most rewarding part. Jen leaves the pictures with the children so they have something to look at and hold on to.
What Instax does for Jennifer
Meet Allison, a super involved college junior. She loves social events and staying busy. She is very school spirited; one of her favorite things in the fall is football games. She loves staying involved with the school and helping out through involvement in student government. Her and her boyfriend, Joe, enjoy going downtown for bingo night and attending concerts. She lives on a normal college budget and spends her nights watching Hulu with her friends or going out. She is very active on social media, her favorites being Instagram and Snapchat. She is in Delta Gamma and is in charge of the sorority's social media and taking pictures at events. She loves taking pictures with her Instax Mini camera at her sorority or various social activities and hanging them up in the house. Allison also takes pictures with her boyfriend so she can look back at them and remember how much fun they had. She prefers her Instax mini camera over other cameras because she can instantly print the picture and live in the moment.
Three totally different people but all leave their mark for the experience, for the memory and for the authenticity.